Direct Selling Companies in India, is experiencing a skyhigh growth, making a significant contribution to the nation’s economy. In the fiscal year 2022-23, the industry achieved a turnover of ₹21,282 crore, representing a 12% year-over-year growth. This upward trajectory is expected to continue, with projections estimating the market to reach ₹64,500 crore by 2025. ​

The direct selling industry in India has seen great growth over the past decade, with an expected reach of INR 645 Billion Crore, by 2025. This is due to the increased number of people recognizing the potential and benefits of direct selling. Many industries in India are making their mark in this dynamic and promising area. Direct selling is making a good presence in the Indian market by offering varied opportunities to gain financial independence and personal growth, which interests students, housewives, job seekers, and retired persons with its flexible work options and innovative entrepreneurial spirit.

In this blog, we will know all about the top 10 direct selling companies of India of 2025, that will help your business sales in 2025.

What is Direct Selling?

Direct Selling Companies is the practice in which the retailed products are directly sold to the customers without them visiting the store. Instead of regular retail shops, direct selling companies use distributors or representatives to sell goods in personal contact, through social media, at home parties, and online stores. This model offers people opportunities to launch their businesses with a low investment and profit on commissions and bonuses according to the number of sales and team achievements.

There are two main types of direct selling models, namely: Single-level Marketing with direct earning from customer sales (distributors only earn by selling directly to customers) and Multi-Level Marketing (MLM), where income is obtained from personal sales and sales made by the recruited team members (downlines).

Direct selling companies in India are rapidly growing, and it is providing flexible earnings for millions. Some of the fastest-growing direct sales corporations are Vestige, Modicare, and Mi Lifestyle Marketing. These are considered among the best independent selling companies for their product variety and strong support systems.

Top 10 Direct Selling Companies in India

Given below are the top 10 direct selling companies in India, like  Mi Lifestyle, Amway, Forever Living, Modicare, Tupperware, etc. We have further added all the necessary details about the company, including company description, headquarters, products, and contact information. 

1. Asclepius Wellness

Asclepius Wellness is a direct-selling company based in India, founded by experienced business professionals with the aim of promoting high-quality health and wellness products. The company’s mission is to empower individuals to become successful entrepreneurs by distributing premium wellness goods.

Asclepius Wellness uses advanced manufacturing techniques, eco-friendly ingredients, and innovative formulations to produce its product range. The company also provides valuable information and guidance to help customers make informed choices about their health.

As one of the notable Direct Selling Companies in India, Asclepius Wellness offers its distributors the opportunity to grow their business through product sales, team development, and leadership building—making it an attractive option for those looking to enter the wellness and direct selling industry.

• Founded in: 2014
• Headquarters: Delhi 
• Product Range: Health and Wellness products, Nutritional Supplements, Herbal Remedies, Personal Care (Ayurvedic)
• Why Join Asclepius Wellness: A high-end Indian MLM company involved in Ayurvedic and eco-friendly wellness products. Offers rewarding team and leadership incentives, and travel rewards — ideal for those seeking a holistic and enriching business experience.
• Compensation Plan and Incentives: Product margins, team building rewards, rank bonuses

Contact Details:

Address: Asclepius Wellness Private Limited, Plot No. 18, Pocket-8, Block-C, Near HDFC Bank, Sector-17, Dwarka, New Delhi – 110075

Contact: Phone: +91 11 28033739, Email ID: info@asclepiuswellness.com 

2. Oriflame

Oriflame is a Swedish beauty company offering a wide range of cosmetics and skincare products. With over 3 million brand partners globally and a presence in more than 60 countries, Oriflame has established itself as a trusted name in beauty and wellness. As a leading Oriflame direct selling company in India, it combines innovative product assortments with a strong support system to empower individuals.

The company emphasises entrepreneurship and skill development by providing hands-on training for its direct sellers. After 25 years in India, Oriflame has built a loyal network of distributors, especially among middle-aged women from the northeast, leveraging its structured marketing approach.

• Founded in: 1967
• Headquarters: Delhi
• Product Range: Skin and Makeup, Fragrance, Bath and Body, Hair Care
• Why Join Oriflame: European beauty company with a clear business plan, rewarding incentives, and the freedom to work at your own pace while building a personal brand.
• Compensation Plan and Incentives: Retail profits, performance bonuses, trips & recognitions

Contact Details:

Address: Floor, L–29 to L-34, Radial 6, Outer Circle, Connaught Place, New Delhi 110001

Phone: 073036 36009 

Also Read: Best Finance Companies in Delhi

3. Tupperware 

Founded in the United States in 1946 by Earl Tupper, Tupperware has become a global leader in direct selling, renowned for its high-quality, airtight plastic food storage containers. Tupperware is renowned for its innovative kitchen and storage solutions. The company’s product range extends beyond storage, encompassing cooking containers, food franchise, and serving items.

Tupperware’s unique direct selling model empowers individuals, primarily women, to become independent distributors. Tupperware’s success happens to be due to its high-quality products and strong support system for its distributors and, in particular, offers training and development programs to help in promoting entrepreneurship for financial independence. Listed among the Top 10 Direct Selling Companies in India, Tupperware’s products are currently available in more than one hundred countries and distributed through a global network of 1.9 million direct salespeople.

• Founded in: 1946
• Headquarters: Gurugram 
• Product Range: Kitchenware, Storage and Organisation, Kitchen Tools, Tableware
• Why Join Tupperware: A global favourite kitchenware brand offering flexible earning options, leadership roles, and the opportunity to build a successful sales career.
• Compensation Plan and Incentives: Sales commissions, team bonuses, training programs

Contact Details:

Address: Tupperware India Pvt. Ltd. 1a, Udyog Vihar, Sector 18,  Gurugram- 122001, Haryana, India

Contact: Email ID: care@tupperwareindia.com , Customer Care Number: 18001036678 

4. Modicare

Modicare is a leading direct selling company in India, offering wellness, personal care, and home care products. Established in 1996, Modicare focused on the philosophy of enhancing, engaging, and empowering people’s lives. It is one of the most important network marketing companies in India and is often listed among the Top 10 Direct Selling Companies in India, offering products related to wellness, skincare, personal care, home care, food and beverages, watches, tech, jewellery, and more.

The base of Modicare’s success relies on the company’s comprehensive product range and solid support to the distributors. With over 1.5 million distributors and a wide range of goods, Modicare succeeds in direct selling by emphasising innovation, quality, and customer satisfaction.

• Founded in: 1996
• Headquarters: New Delhi
• Product Range: Personal Care, Laundry, Agriculture, Auto Care, Fragrances
• Why Join Modicare: India’s oldest and first direct selling company with over two decades of trust. Offers low investment entry, great incentives, and a large support base.
• Compensation Plan and Incentives: Retail margins, team bonuses, recognition awards

Contact Details:

Address: Modicare Limited. 5, Community Centre, New Friends Colony, New Delhi, Pin – 110025

Contact: Phone: 0124-6912900, Email ID: modicare@modienterprise.com 

5. DXN

DXN focuses on health and wellness products made from Ganoderma. Founded on “One Dragon, One World, One Market,” D.X.N. Marketing is a direct-selling corporation founded by Dato` Dr. Lim Siow Jin in 1993. The firm has its headquarters in Alor Setar, Malaysia. The company has operations in over 180 countries with more than 1,500 staff members and an exclusive network of more than 10 million distributers.

DXN’s success comes from its unique product offerings and effective direct selling strategies. The company provides training and support to its distributors for skill enhancement and financial freedom. D.X.N. Marketing is contemporary in 19 countries. Recognized as a Top Direct Selling company in India, the company markets its products through a network of over 4 million recorded distributors.

• Founded in: 1993
• Headquarters: Tamil Nadu 
• Product Range: Food and Drink, Cosmetics, Personal Care, Ayurvedic Medicine, Health Supplements, Home Living
• Why Join DXN: Offers unique Ganoderma-based health products and a global integrated marketing system that offers secure income and international access.
• Compensation Plan and Incentives: Sales income, leadership rewards, international travel

Contact Details

Address: New No.69 (Old No.29), Eldams Road, Teynampet, Chennai – 600 018, Tamil Nadu, India

Contact: +91 44 49526583/84

6. Vestige Marketing Pvt. Ltd.

Vestige has made it to the top 10 direct selling companies in India, with millions of distributors spread all over India. Vestige is a major player in the health and wellness sector in India. With phenomenal sales, it sells quality personal and healthcare products. Vestige offers profits through the direct selling of these products as well as through the performance of your distributors. 

Vestige was first established in 2004. Within a short period, it transformed into one of the most successful direct sales companies in India, demonstrating incredible growth speed. Vestige has grown rapidly on the strength of its superior quality products and the direct selling model. The company offers comprehensive training and support, promoting entrepreneurship and skill enhancement.

• Founded in: 2004
• Headquarters: New Delhi 
• Product Range: Health and Wellness, Personal Care, Home Care, Skin and Make-up, Hygiene, Accessories
• Why Join VestigeMarketing Pvt. Ltd.: One of India’s top-growing MLM companies with a large product portfolio and performance-based bonuses. Perfect for building a scalable and profitable business.
• Compensation Plan and Incentives: Product margins, performance bonuses, luxury trips

Contact Details:

Address: Vestige Marketing Pvt. Ltd. A-89, Okhla Industrial Area Phase II, New Delhi 110020

Phone: 011- 43101234

7. IMC 

In 2007, known also as IMC Business, embarked on its journey and quickly rose to become one of the leading direct selling companies in India. It was established with its headquarters in Ludhiana, Punjab, and rapidly emerged as a formidable force among Indian direct-selling firms. Within India, it has grown impressively, establishing a large base of both loyal customers and committed staff, thus strategically expanding its presence in other countries across global markets to further reinforce its position in the Indian DSC sector. 

In terms of product range, IMC operates a network marketing business model by offering different lines such as home care, personal care and health categories, which effectively serve various consumers’ needs within India’s highly competitive direct selling landscape. At this point, it is worth noting that IMC stands out for its novel “AloeVeda” approach that seamlessly merges traditional Indian heritage with innovative formulation, capturing natural rejuvenating properties from the environment, carving out an exclusive niche among fellow Indian direct selling entities.

• Founded in: 2007 
• Headquarters: Punjab
• Product Range: Health Care, Agriculture, Veterinary, Household, Beauty, and Food with special emphasis on Ayurveda and herbal products.
• Why Join IMC: With expertise in herbal and Ayurvedic products, IMC combines health-conscious innovation with an attractive compensation plan and strong community support.
• Compensation Plan and Incentives: Retail profits, monthly incentives, and global travel

Contact Details 

Address: Shri Guru Nanak Dev Bhawan, Near Bharat Nagar Chowk, Ludhiana -141001

Contact: Phone: 91450-00098, Mail: info@imcbusiness.com 

8. Forever Living

Forever Living specialises in aloe vera-based health and wellness products. Forever Living is a relatively new direct selling company in India that trades health and beauty products. Its products help people to become entrepreneurs, create extra income, and receive exclusive discounts. 

This Company has been around for more than 40 years and has millions of distributors across 160 nations. Forever Living is made successful by natural, high-quality products. The company provides its extensive training and support to the distributors, encouraging individual skill development and financial security.

• Founded in: 2003
• Headquarters: Mumbai
• Product Range: Nutrition, Sport and Fitness, Skin and Personal Care
• Why Join Forever Living: With a track record of aloe vera-based wellness products, it offers global business opportunities with high bonus rates and a network of supportive distributors.
• Compensation Plan and Incentives: Commissions, bonuses, exclusive events & travel

Contact Details:

Address: 501, Sharyans Centre, 5th Floor, Above Lijjat Papad Opp Bandra Rly Stn, 3 Gurunanak Road, Bandra West, Mumbai- 400050 

Contact: Phone: +91-22-66414000 , Email ID: flpcare@flpindia.net 

9. Amway

Amway, one of the top 10 direct selling companies in India, has a massive market influence with various products, including health, nutrition, beauty, and home care. Amway India is a subsidiary of the global direct selling giant Amway. Amway India was started in 1998 and is a wholly-owned subsidiary of Amway Corporation, U.S.A. Amway has succeeded in the incorporation of quality and innovation. These people are given full training and support for selling their products, which in turn promotes entrepreneurship and skill development in people.

The company has over 200 products in every market category, in affordable prices and free delivery features. The company has over 6,50,000 with females making up 60% of total. The company has it’s warehouse network expanded to over 40 locations, to meet the needs of distributors and ensure smooth deliveries.

• Founded in: 1959
• Headquarters: New Delhi 
• Product Range: Nutrition (including the famous Nutrilite range), Beauty (including Artistry skincare), Home and Living, Personal Care
• Why Join Amway: It is a global health and wellness brand providing world-class training and good product support. 
• Compensation Plan and Incentives: Retail margins, leadership bonuses, performance-based rewards

Contact Details:

Address: Amway India Enterprises Pvt. Ltd., Regd. Office – Ground Floor, Elegance Tower, Plot No. 8, Non-Hierarchical Commercial Centre, Jasola, New Delhi- 110025

Contact: Email ID: care@amway.com , Tel: 0124-4508888

10. Mi Lifestyle Marketing Global

Mi Lifestyle Marketing Global Private Limited is one of the leading direct selling companies in India. Established in 2013, in India, Mi Lifestyle Marketing Global Private Limited is considered the top direct-selling company. Mi Lifestyle Marketing offers a variety of lifestyle and wellness products. With a wide range of agrocare, healthcare, homecare, and personal care products. 

Mi lifestyle has more that 200 products in its portfolio that cover practically every market category with special offers for individuals. The company is also approved by Ministry of AYUSH. Mi Lifestyle Marketing’s secret is a diverse product range and efficiency in direct selling strategies. The company utilises tools and knowledge for non-employed individuals, promoting entrepreneurship and networking.

• Founded in: 2013
• Headquarters: Chennai
• Product Range: Agro Care, Health Care, Home and Personal Care, Food and Beverages
• Why Join Mi Lifestyle Marketing Global: A fast-growing Indian direct sales firm dealing in AYUSH-certified wellness products. Ideal for people who wish to earn flexibly in a good and fast-growing business model.
• Compensation Plan and Incentives: Retail margins, team commissions, monthly bonuses

Contact Details:

Address: Mi Lifestyle Marketing Global Private Limited, No. 25, 3rd Floor, LANCO House, G.N. Chetty Road, T Nagar,  Chennai – 600 017

Contact:  044-40602222, 044-40602222

How to choose a Direct Selling Company?

The right direct selling company plays a key role in helping you succeed for a long time. Since there are numerous choices in India’s direct selling market, choosing wisely can save your time, energy and money. Keep these elements in mind when making your choice of a direct selling company:

Company reputation

Before you start, check out the company’s history, the years it has been in operation and how it is regarded by others in the industry. Choose only companies that have registration with the Direct Selling Association of India (DSA India) and have received proper legal approval. A real company will not hide its business actions and will not guarantee quick and easy money.

Quality and Demand of Products

Check what products are currently available from the company. If your goods meet real customer needs, both selling them and gaining your clients’ confidence are smoother. Make sure that the products you consider have unique features, official patents or have been certified. It’s best to use or believe in the products you promote, as it comes across as natural and makes the process much simpler.

Compensation Plan

Make certain you know all the details of the company’s compensation scheme. Find out how commissions, bonuses and incentives are determined in the agreement. Some businesses let you earn commissions by selling their products alone, but others let you earn through your team’s sales too. Sustained earnings depend on having an employee compensation plan that is fair and creates motivation.

Teaching and Support

A leading direct selling company assists its distributors with ongoing training, plans for marketing and updates. If you have access to both mentorship and a supportive community, you’ll learn faster and be on the lookout for common mistakes.

Market Presence and Growth Potential

Analyse the company’s market position and growth potential. Companies with a strong brand presence and expanding customer base usually offer better long-term opportunities. Review their marketing strategies and how well they adapt to changing consumer trends.

Transparency and Ethics

Avoid companies that pressure you into purchasing large inventory upfront or making unrealistic income promises. Ethical companies will provide you with all necessary information upfront and encourage honest selling practices.

Feedback from Existing Distributors

Connect with current or former distributors to get firsthand information about their experiences. Honest reviews can give insights into company culture, earning potential, and challenges.

Conclusion 

In conclusion, in 2025, India’s direct selling industry will have tremendous growth with the emergence of various domestic players, working alongside well-known global companies. Direct selling companies in India are no doubt a game changer, as they eliminate the need for the company to market their product. These firms offer a wide range of products in healthcare and well-being, individual care and domestic consumables, highlighting the expansive popularity of the industry. 

Hope you liked the top 10 direct selling companies of 2025. 

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FAQs

What is direct selling?

Direct selling is a business model where products are sold directly to consumers outside of a traditional retail environment. Sellers usually promote products through personal contact, social media, or home demonstrations.

Can I earn a good income from direct selling?

Yes, it is possible to earn a substantial income with direct selling, but it requires consistent effort, good sales skills, and choosing the right company with quality products.

What is the difference between single-level and multi-level marketing?

Single-level marketing means earning commission only from your sales. Multi-level marketing (MLM) allows you to earn commissions both from your direct sales and the sales made by your recruited team members (downlines).

How do I know if a direct selling company is legitimate?

Check if the company is registered with industry bodies like DSA India, read reviews, understand their business model, and avoid companies that ask for large upfront fees or make unrealistic promises.