Rise of Generative AI Tools in Visual Content Marketing

We view fantastic images on the internet on a daily basis. Images are very important. They attract our attention at a great speed compared to words.

It has been found that our brains can come up with pictures 60,000 times quicker than text. This is why a nice picture on an advertisement or a blog post is highly effective. Generative AI will produce approximately 10% of all the data created. It is a massive rise compared to less than 1% a few years back. Relevant images on posts will increase views by 94 percent compared to those that lack images. This is because the inclusion of visuals is not only good but necessary to be noticed on the Internet.

So, what does this mean? It implies that it is more significant than ever to make attractive visuals. And with the help of AI, it is easier as well. This article will show you how these AI tools operate, the reasons why they are beneficial to marketing, and how you can utilize them to build your brand or your site. We will also show you how the rise of generative Ai tools in visual content marketing can assist you to get backlinks, which are highly valued to be noticed by Google.

What Is the Rise of Generative AI in tools in Visual Content Marketing?

In simple words, let us explain this. A computer program that is able to generate new things is called Generative AI. It is not a typical program that takes orders. Rather, it has been informed by millions of examples of images, texts, and sounds on the internet.

It is as though the student has seen all the paintings of all the museums of the world. Having seen all that art the student is now able to draw his/her own paintings in any style you desire.

The rise of generative Ai tools in visual content marketing work like this. You give them a brief text prompt, referred to as a prompt. For example:  

• A joyful coffee-drinking robot on the moon.
• Beautiful, quiet forest, with the sun through the trees, in a cartoonish manner.  
• A logo of a new cookie company named Cosmic cookies.

The AI will create numerous new images based on your words in several seconds. It feels like magic.

How is this different from the old way of doing things?

Prior to AI, marketers used to obtain visuals in two primary forms:

• Conventional Graphic Design: Find a human designer. They are able to create bespoke images of your brand. However it is time consuming and may be expensive. You have to communicate your idea, wait for drafts, provide feedback and then receive the final copy. A single image may require days and cost a fortune.
• Stock Images: These are images and drawings that are stored in large internet libraries. They can be purchased on a license. Stock photos are fast and cost less as compared to employing a designer. The issue is that they are not the only ones. The picture can be applied to numerous websites, and therefore, your brand will be the same and unattractive.
• The third option is generative AI, which combines the advantages of the two. It is quick and inexpensive as stock photos, and it is capable of creating unique images as a designer. It allows you to make everything that you can imagine, when you require it.

Why Marketers Are Adopting AI for Visual Content

These rise of generative Ai tools in visual content marketing are highly anticipated by marketers, and they are justified. These tools are not only entertaining, but they make people work smarter and achieve better results. Here are the main reasons.

1. Reduced Costs of Content Production.

Making images is an expensive task. A professional photoshoot may cost thousands of dollars. It is also expensive to pay a graphic designer to do all your posts on social media. Neither is a subscription to a good stock photo site. AI tools change everything. Most AI image makers will allow free trials or low-priced monthly subscriptions. A marketer is able to create hundreds of custom pictures at a small fee. This will save a lot of money which can be utilized in other areas of the business.

2. Faster Campaign Scaling

Consider that you are introducing a new product. You require Facebook and Instagram ads, your web pages, and email newsletters. You may require ten various pictures, which have a slightly varied style or message. It would take a long time to make them all by a human designer. All those variations can be done in a couple of minutes with AI. This rapid pace allows you to start marketing campaigns in a much faster manner and react to new trends immediately.

3. Creativity Democritisation.

Democratisation is a catch phrase that translates to achieving something for all. Long enough, creating quality pictures was a talent that was possessed by trained artists and designers. Unless you were a good draw or could operate some complex software, such as Photoshop, you were unlucky. AI changes that. Anyone now can make an idea work by simply explaining it in words. Even a small business owner, a student or a single blogger can create professional-looking pictures without any artistic background.

4. Rise of generative Ai tools in visual content marketing help to share and receive links more easily.

Make something special and noticeable with AI and people will share it. Consider it: would you post a stock photo of a boring picture or a nice, funny, or beautiful picture that you have never seen? The more people that share your content on social media will see it.

Practical Applications in Marketing Campaigns

But what are the ways that marketers are utilizing these rise of generative AI tools in visual content marketing? AI tools are used by marketers in a variety of ways. The possibilities are nearly boundless, and the following are some typical and useful examples.

1. Social Media & Virality  

It is all about pictures and videos on social media. You must have new and exciting content every time to stand out. AI can help with that. It takes a few seconds to create funny memes, pretty quote pictures or drawings to post. It is also possible to resize an image to Instagram, Facebook, and Twitter. This will allow you to post frequently and maintain interest in your audience.

2. Advertising & Paid Media  

When you post online advertisements you have to experiment with a great deal of different pictures to determine which one achieves the most success. This is called A/B testing. AI is able to generate dozens of ad images to test. You would give the same advertisement with an image of a person, cartoon or abstract design. This will assist you in locating the most appropriate ad at a lesser time and realize better value out of your expenditure.

3. E-Commerce and Product Marketing

When you are selling products online you would want to present them in the most favorable light. AI enables you to make lifestyle images of your products without a photo shoot that may be expensive. As an illustration, in case you are selling coffee mugs you can use AI to create images of people enjoying your mugs in various settings- a warm home, a work office or a camping site. You can even display your t-shirt design on an artificial intelligence.

4. Content Marketing

Any blog, article, or guide should have good pictures to divide the text and make the readers interested. You do not have to find the appropriate stock photo but create your own image that suits your subject. Suppose you are writing about The Future of Space Travel you can come up with an exciting picture of a futuristic spaceship. This helps to remember your content better and appears more professional.

5. Digital PR & Link Building

This is where the rise of generative AI tools in visual content marketing comes in with its power in SEO. You can make an asset linkable with the help of AI. It is so good content that other people will like to associate with it. An example is an infographic. You may get interesting data or stats in your industry and use AI to make a nice infographic that displays that data. Then, send email to the bloggers and news outlets in your industry with the infographic. Most of them will be happy to post it on their site and provide you with a backlink.

9. Video & Multimedia

Generative AI does not work only with still pictures. It is possible to create short video clips, animations, and presentations out of text with the help of new tools. This presents a new world of possibilities to marketers. You can make those short animated explainer videos on your products or transform a blog post into an entertaining video on YouTube with the help of AI.

Benefits for SEO & Link Building

We will consider the way that AI images can support the SEO of your site. The primary objective of SEO is to ensure that your site is ranked higher in search engines such as Google.  

• Visual content, infographics and data visualisations are appealing to backlinks: Good, original visuals attract backlinks. Bloggers and writers seek excellent pictures to include in their post. In case you design a special infographic or chart using AI, other people can use it and refer to your site.  
• Original artificial intelligence images increase originality and interaction: Google favors original content. When your post has the same stock images as most of the other websites, it appears imitative. However, when you use your own images of AI, and no other person has them, Google considers your content to be something new and important. The longer the visitors stay to view your pictures, it is an indication to Google that your page is good and it aids in ranking.  
• Authoritative, share of voice AI imagery: You can train AI to look like your brand. Then it designs pictures in your colors, logos and appearance. By posting such branded photos on the internet, people will be aware of your brand and this generates trust and authority. By using your brand image on another site, you are being advertised free of charge.
• Visuals enhance outreach and PR: When you are contacting other websites to write as a guest or do PR, a unique visual can make you stand out. Rather than merely sending a text only email, send an attractive image that you have created which they can use in their article. This will relieve them of their workload and give them a better chance of saying yes.

Risks & Ethical Considerations

Generative AI is a fantastic product, but it is not flawless. We should know its limitations and apply it in the right manner. 

1. Copyright ownership and originality: 

These regulations are emerging. Who owns an AI‑created image? Is it the company or you, the timely writer, the company that constructed the AI? Since the legislation is not quite up to date, it is recommended to thoroughly read the terms of service of the AI tool to be aware of what rights you possess in relation to the images. 

2. Risk of Overusing Generic AI Visuals: 

Simple prompts may result in generic and cliched images, such as those of business people shaking hands, which have become stock-photo filler. To prevent that, come up with creative prompts that would produce some distinct and memorable images.

3. AI Bias & Representation Issues: 

The internet provides the AI models with a large amount of data to learn. However, unfortunately such data is usually biased by humans. Images must be looked at keenly by the marketer to be fair and ensure that they depict all the people in a respectful manner.

4. Openness in telling of AI-Created Content: 

Should you inform your audience that an image was created by AI? There is no strict rule as yet but transparency is typically a good practice. It builds trust. Other sites are starting to include tags on AI-generated content, and this trend will probably increase.

5. SEO Warning: 

Google clarifies that it does not object to the use of AI to generate useful and original content. However, you must not use it to make a lot of low-quality, spammy content, such as images. Do not fill your site with hundreds of random AI pictures. Make them wisely to improve your excellent content. Emphasis should always be put on quality and usefulness to the user.

Best Practices: Using AI Visuals for Marketing & SEO

These are the best practices to consider when using generative AI to achieve the best results and prevent the risks.

1. Integrate AI Productivity with Human Innovation.  

AI is not replacing, it should be used as a creative assistant. Human and AI collaboration are the best to do work. Use the AI to come up with preliminary ideas or a rough draft. Then allow a designer, a man, to refine the image, brand, or adjust details until it is perfect.

2. Produce Original, Branded, Linkable Materials.  

Don’t just make random images. Be strategic in thinking about images that will be helpful to others in your sector. Develop infographics, or how to diagrams, or trend charts. Specialize in content of high-value and places where people will want to be linked.

3. Distribute Your Visuals  

Having a great image is half the battle but you need to get it in front of the right people. Post it in your social media and/or in your email newsletter and utilize the content in outreach emails when suggesting a guest post or requesting PR coverage. Exposure leads to interaction.

4. Enhance Your PR Pitches  

A visual can be impressive when answering a question of a journalist (e.g., on HARO). Attach a distinctive and pertinent image to your professional quote to increase your likelihood of getting featured and getting a backlink.

5. Track Your Results  

Track the performance of the best images. AI visuals on social media posts in the form of likes, shares, and traffic. Earned track backlinks through infographics. Use these lessons to improve on future content.

Conclusion

The rise of generative AI tools in visual content marketing is not a simple fad but a paradigm change of the visual creative process. To marketers, it is like a window to create beautiful, unique and interesting visuals at a lower cost and at a faster rate than ever. This technology brings the playing field even and allows smaller businesses to compete with bigger ones on creativity.

The application of these tools leads to success. Do not use them like a magic button which will generate content without thinking. See them as a force that would help to make your best ideas come true.

With the speed and the power of AI and human strategy, creativity and ethics, you can create marketing campaigns that will attract attention, build brand authority, and enhance the SEO of your webpage by generating valuable backlinks. This is the future of visual marketing that runs on a collaboration between human imagination and artificial intelligence.

FAQs

 What do generative AI tools of images do?  

They are computer programs that make brand new, unique images based on what you feed them with in terms of text descriptions. Rather than purchasing a stock photo, you can just tell the AI what you want in an image and it will create it within a few seconds.  

 What would AI pictures do to assist with SEO and acquisition of backlink?  

Visual AI like infographics are high-quality AI visuals to make your content easier to share. Your unique image is more likely to appear in the articles of other sites with a link to your site or a backlink that will enhance your Google ranking.  

 Are image generators based on AI free?  

Numerous tools entice trial and limited number of free images on monthly basis. To be used more heavily, they tend to offer lower-cost subscription packages at a lower cost than a designer or stock photography.  

 Do AI-generated images have any risks in marketing?  

Yes. Among the risks, there are vague copyright regulations, the risk of creating generic images in case you are not a creative person, and the risk of AI biases. Be responsible and read the conditions of service.