Top 10 AI Social Listening Tools | Transform Your Brand Monitoring Strategy

In the modern digital world, millions of individuals discuss brands, products, and services on social media platforms on a daily basis. Companies should understand what people are saying about them on the Internet. The AI Social Listening Tools come in at this point. Such intelligent applications can assist companies to monitor, examine, and interpret the conversations taking place on social media and the web.

The AI Tools have transformed the way firms track their online reputation. Rather than you having to do a manual review of each post or comment, these tools apply artificial intelligence to identify and scan mentions of your brand. They are capable of handling thousands of discussions within a few minutes and provide you with insights regarding what customers think.

Being a small business owner or an employee of a large company, you can help make better decisions, enhance customer service, and be ahead of your competition by understanding and using Listening Tools. You will be able to know all about these powerful tools with the help of this guide in easy and understandable language.

What are AI Social Listening Tools?

AI Social Listening Tools are intelligent computer programs that scan and analyse what individuals state regarding brands, products, or subjects on the internet by using artificial intelligence. These tools are like a pair of digital ears that never cease to listen to the online discussions. This software checks social media such as Facebook, Twitter, Instagram, LinkedIn, etc. They also visit blogs, news websites, forums, and review sites. Whenever a person refers to your brand or uses the keywords, the tool picks up the information and evaluates it.

The AI-based aspect means that these tools are smart and understand the meaning of words, the context, and feelings. They can know whether an individual is happy, angry, or neutral about your brand. This will help the businesses in not just knowing what people are saying, but also their emotions about the same.

Key Features to Look for in AI Social Listening Tools

• Real-time Monitoring: Get immediate alerts whenever somebody is discussing your brand or key keywords across the web.
• Sentiment Analysis: Find out the tone of what is being said in mentions, whether that is positive, negative, or neutral, to see what society thinks of your brand.
• Multiple Platform Coverage: Discussions in various social media platforms, blogs, news, forums, and other social media can be managed with the same dashboard.
• Custom Keywords Tracking: Develop the right words, phrases, or hashtags that are part of your business to track down the appropriate conversations.
• Detailed Analytics Reports: Savvy business decision is composed of reports and charts, trends, a nd insights that are well-informed.

Top 10 AI Social Listening Tools

1. Brandwatch

Brandwatch is one of the most comprehensive AI Social Listening Tools available today. It tracks more than 100 million sources on the Internet and applies sophisticated artificial intelligence to its conversations about your brand. The site has strong analytics and visualization software that simplifies the interpretation of complex data. Brandwatch is capable of monitoring such mentions as social media, news, blogs, forums, and review sites. It also gives very specific demographic data on who is discussing your brand and where people are discussing it.

Key Features:

• High sentiment analysis features
• Straightaway, crisis alert system
• Detailed demographic information on audiences.

Pros:

• Most precise data collection.
• Superior customer support service.
• Effective graphic representation and reporting.

Cons:

• Large businesses find it costly.
• Complex setup and learning
• Restricted lower-level plan benefits.

Best For: Enterprises

Pricing: Custom pricing starting from $800/month

Website: https://brandwatch.com 

2. Hootsuite Insights

The Hootsuite Insights is an effective social media monitoring tool that can also be easily combined with the popular social media management service Hootsuite. This AI Social Listening Tools solution makes it easy for businesses already using Hootsuite to add comprehensive monitoring capabilities to their existing workflow. The platform makes use of artificial intelligence to monitor mentions on more than 100 million sources over the internet, such as social media, blogs, news websites, and forums.

Key Features:

• Integration of a seamless Hootsuite platform.
• Personalised reporting and dashboard.
• High competition analysis systems.

Pros:

• Simple connectivity with existing
• Design of a user-friendly interface
• Good value for money

Cons:

• Poor sophisticated analytics capabilities.
• Fewer data sources coverage
• Simple sentiment analysis precision.

Best For: SMBs

Pricing: Starting from $49/month

Website: https://hootsuite.com 

3. Sprout Social

Sprout Social is a comprehensive social media management platform that includes powerful AI Social Listening Tools capabilities. The platform is also aimed at assisting businesses of all natures in their social media management, besides tracking online discussions regarding their brand. Sprout Social applies the idea of artificial intelligence to analyze sentiment, trends, and give actionable insights based on social media conversations. The tool encompasses large social media platforms and offers in-depth analytics regarding the behavior of the audience and its engagement patterns.

Key Features:

• All-inclusive social media management.
• Top collaboration team attributes.
• Higher-level reporting and analytics.

Pros:

• Large user interface experience.
• Well-developed customer service staff.
• Good integration with tools

Cons:

• Higher pricing for features
• Inadequate access to historical data.
• Basic Keyword tracking facilities.

Best For: Teams

Pricing: Starting from $149/month

Website: https://sproutsocial.com 

4. Mention

Mention is an easy-to-use AI Social Listening Tool, which is aimed at simplicity and efficiency. The tool tracks more than 1 billion online sources every day, which are social media networks, news media, blogs, and forums. Mention is an artificial intelligence-based platform used to monitor discussions and notify you about the real-time mention of your brand on the Internet. Small to medium-sized businesses are especially fond of the platform due to its affordability and user-friendly interface.

Key Features:

• Instant mention alerts system.
• Mobile apps for monitoring
• Identification and tracking of influencers.

Pros:

• Start-ups Pricing.
• Very easy to use
• Best mobile application usage.

Cons:

• Poor sophisticated analytics capabilities.
• Simple sentiment analysis precision.
• Fewer interconnections with tools.

Best For: Startups

Pricing: Starting from $29/month

Website: https://mention.com 

5. Brand24

Brand24 is a social media monitoring service based on artificial intelligence that offers an all-encompassing coverage of online mentions across different platforms. The given AI Social Listening Tools solution will assist businesses in tracking the brand reputation, competitor monitoring, and finding new business opportunities using social media insights. Brand24 is a sentiment analysis, emotion detection, and trend-identifying artificial intelligence platform that analyzes moods, emotions, and trends on Twitter and other social media.

Key Features:

• Analysis of the discussion volume chart.
• Hashtag monitoring and tracking.
• Automated notifications and reports.

Pros:

• Good value for money
• Real sentiment analysis findings.
• Easy setup and use

Cons:

• Limited social media coverage
• Basic competitor analysis features
• No advanced filtering options

Best For: SMEs

Pricing: Starting from $79/month

Website: https://brand24.com 

6. Awario

Awario is an innovative AI-based Social Listening Tools that provide an all-inclusive social media monitoring and analytics service. The tool will be based on artificial intelligence to monitor mentions on the social media platform, news media, blogs, discussion boards, and other online sources. Awario is specifically reputed to have precise sentiment analysis and real-time monitoring features. The platform offers in-depth information on the audience demographic, reach, and engagement trends. Awario has a special service known as “Boolean search,” which gives an opportunity to arrange more complex search queries in order to locate extremely specific conversations and mentions.

Key Features:

• The search query abilities in Boolean search.
• Instant tracking and notification.
• All-inclusive competitor analysis tools.

Pros:

• Intuitive interface, Clean.
• Accurate data and analytics
• Good customer care services.

Cons:

• Poor integration possibilities.
• Higher pricing for features
• Plug and play reporting tailoring.

Best For: Agencies

Pricing: Starting from $29/month

Website: https://awario.com 

7. Keyhole

Keyhole is a niche AI Social Listening tools application, specializing in tracking hashtags and keywords on social media. The instrument is especially effective with Instagram and Twitter monitoring, which is why it is a good option in case the business is substantially represented in these social networks. Keyhole is an artificial intelligence tool that analyzes the performance of hashtags, campaigns, and engagement rates. The platform offers real-time analytics and past data, which can enable businesses to know the effectiveness of their social media campaigns.

Key Features:

• Professional hashtag monitoring.
• Measuring campaign performance tools.
• Live social media surveillance.

Pros:

• Good hashtag monitoring features.
• Real-time data and updates
• Good campaign analytics has features.

Cons:

• Poor platform coverage packages.
• Simple sentiment analysis characteristics.
• Higher pricing for plans

Best For: Marketers

Pricing: Starting from $79/month

Website: https://keyhole.co 

8. Socialbakers (now Emplifi)

Socialbakers, now called Emplif, is a full-scale AI Social Listening Tools platform that integrates social media management, monitoring, and analytics into a single product. The platform applies high-quality artificial intelligence to scan social media discussions, monitor brand mentions, and deliver useful insights. Emplifi encompasses the key social media networks and offers specific analytics on how people behave, the performance of the content, and what competitors are doing.

Key Features:

• Central social media control.
• Artificial intelligence content suggestion platform.
• In-depth audience intelligence.

Pros:

• One platform solution strategy.
• High-tech AI-enhanced features.
• Excellent reporting and analytics.

Cons:

• Not cost-effective for a small business.
• Complicated interface and navigation.
• Heavy learning curve needed.

Best For: Enterprises

Pricing: Custom pricing available

Website: https://emplifi.io 

9. NetBase Quid

NetBase Quid is an enterprise-level AI Social Listening tool platform that provides advanced social analytics and market intelligence capabilities. Social media conversations, news articles, blogs, and other content on the internet are analyzed using advanced artificial intelligence and natural language processing on the platform. NetBase Quid is a tool that is targeted at large companies that require profound insights into the market trends, consumer behavior, and brand perception. The tool is capable of processing millions of posts and comments in a short period and will give real-time analysis of the conversations on social media.

Key Features:

• Extensive affection, learning, and skill.
• The forecasting and trend prediction.
• Detailed competitive intelligence materials.

Pros:

• Extremely high levels of analytics.
• Proper sentiment and analysis.
• High processing speed of data.

Cons:

• Extremely high-cost model.
• Complicated arrangement and execution.
• Needs the use of technical expertise.

Best For: Corporations

Pricing: Custom enterprise pricing

Website: https://netbasequid.com 

10. Talkwalker

Talkwalker is an effective AI-based Social Listening Tools, which is a social media monitoring and analytics platform with a wide range of capabilities suitable for all business sizes. The platform employs sophisticated artificial intelligence to track more than 150 million online sources, such as social media platforms, news media, blogs, forums, and broadcast media. Talkwalker is characterised by accurate sentiment analysis, real-time tracking with instantaneous monitoring, and full coverage of the world’s online discussions.

Key Features:

• Capabilities of image recognition technology.
• Total world coverage tracking.
• State-of-the-art crisis management tools.

Pros:

• Superior world data coverage.
• Advanced AI and features
• Well-developed crisis management skills.

Cons:

• Not cost-effective for a small business.
• Complicated interface and navigation.
• Requires training to use

Best For: Enterprises

Pricing: Custom pricing starting from $2,400/month

Website: https://talkwalker.com 

How to Choose the Right AI Social Listening Tools

• Consider Your Budget: Decide the amount of money you will spend each month and find out what tools can fit your budget and offer the necessary features.
• Evaluate Platform Coverage: Select the tools that will track the social media platforms that your customers use most and interact with the most.
• Check Data Accuracy: See the tools that have a precise sentiment analysis and trustworthy data collection to receive credible information.
• Assess Ease of Use: Choose the tools that are easy to use, and your team can learn and start to use them easily without much training.
• Review Integration Options: Select the tools that can be used in conjunction with the current marketing software and business systems to work better.

Conclusion

The AI Social Listening Tools are the new key to business, which aims to know their customers, save their reputation, and remain competitive in the modern digital world. These are the potent tools that exploit artificial intelligence to keep track of millions of online discussions and make meaningful insights that can assist you in making superior business decisions.

Those that are more expensive, such as Brandwatch or Talkwalker, or less expensive, such as Mention or Brand24, are equally important as long as you find AI Social Listening Tools that fulfill your business requirements, budget, and technical capacity. It should be borne in mind that the most useful tool is that which will be effectively used by your team regularly.

Frequently Asked Questions

1. Why are AI Social Listening Tools not just another social media monitoring tool?

Artificial intelligence in A.I. Social Listening Tools is applied to automatically process sentiment, emotion, and context of socially mediated discussions. These intelligent tools are able to extract insights and see trends as well as give actionable insights, unlike simple monitoring tools that only gather mentions but do not understand whether they are positive, negative, or neutral.

2. What are the approximate costs of the AI Social Listening Tools?

The pricing is quite diversified in terms of features and data coverage. The entry-level plans begin with about $29-49 a month on small business plans, whereas the intermediate plans are priced at $79-149 a month. Enterprise solutions may run between $800 and 2400 and above.

3. Can small businesses benefit from using AI Social Listening Tools?

Absolutely! These tools can be of great benefit to small businesses to track their reputation, customer reaction, new opportunities, and respond promptly to customer concerns.

4. How accurate is sentiment analysis in AI Social Listening Tools?

The accuracy of sentiment analysis in modern AI Social Listening Tools is generally 70-85 percent, depending on the complexity of the context and the language. This is not the best, but the accuracy is adequate in most business applications.

5. Which social media platforms are these tools normally tracking?

The vast majority of wide-ranging AI Social Listening Tools track such mainstream sites as Facebook, Twitter, Instagram, LinkedIn, YouTube, TikTok, Pinterest, and Reddit. They also follow blogs, news web pages, forums, review websites, and podcasts.