10 Best AI Tools For Market Research

In the present business environment that is highly dynamic and fast-moving, the only way to be ahead is to be aware of your market, both externally and internally. That is where AI market research tools come into play- they aid you in collecting valuable market research within a relatively short time and obtain the data in a way that is easy to understand and implement as an action plan. 

Being a marketer, an entrepreneur, or a business enthusiast, you will find that learning about AI Tools for market research will change the way you comprehend customer needs, competitors, and areas of opportunity. In this blog, you will be taken through the best AI-powered solutions that make market research easier, faster, and more effective than ever.

What is Market Research?

Market research is a disciplined process of attaining, examining, and interpreting data concerning a market, such as the information about the target audience, rivalry, and industry rates, to enable businesses to arrive at informed conclusions regarding their products and services as well as their marketing approaches.

It entails gathering information by using surveys, interviews, and observation in order to learn the customer’s needs, preferences, purchasing patterns, and market opportunities, which allow companies to customize their products and remain competitive. The experience acquired during the market research helps to carry out the strategic planning, development of the product, as well as the effective communication with the current and potential customers.

Ways To Use AI in Market Research

The means in which AI will revolutionize market research are the automated data collection, information analysis, and insights generation. Some of the applications of AI that are useful in market research include the following:

• Data Analysis and Collection.-Artificial intelligence (AI) technologies can also be used to gather and process a vast amount of various information, such as social media, surveys, and customer feedback/reviews. NLP helps process open-ended responses, sentiment, and tendencies of textual data, and enables a researcher to discover the most significant themes and customer perceptions in due time.
• Predictive Analytics-Artificial Intelligence predictive models will be capable of forecasting trends on the market, consumer behavior, and demand of products through the analysis of past data and identification of trends. This helps the businesses to get ahead of time and formulate their strategies accordingly.
• Individualization and Segmentation- AI algorithms can segment the audiences according to demographics, behavior, and preferences that resulting in the marketing campaigns being extremely targeted. This type of segment is constantly being refined to a heightened success as machine learning models become better over time.
• Automated Reporting-One of the things AI is capable of doing is to generate real-time reports and dashboards, summarizing the findings and indicating actionable information. This not only saves manual labor but also ensures that the decision-makers have the up-to-date information at the tips of their fingers.
• Competitive Intelligence-By using AI, the actions of competitors, their prices, and customer satisfaction can be monitored on digital platforms, which can be a useful resource towards planning and differentiation of products and services.

Benefits of AI Tools For Market Research

AI can be of great value to market research through data collection (which is automated), data analysis (increased in speed and accuracy), and the provision of actionable insights (faster than standard approaches). The tools have capabilities of handling large volumes of information across various sources, including social media, customer reviews, and sales, among others, which can be used by businesses to discover trends, customer preferences, and new opportunities.

• Faster Data Processing-AI-based applications have the capacity to process vast amounts of data within seconds in real-time, saving hours to collect and process market-related data. This assists the companies in responding promptly to changes in the market and making timely decisions.
• More accurate predictions and understanding of consumer behavior results can be achieved with Better Precision and Intelligence algorithms that can locate small trends and correlations in the data that a human could not spot and understand. Natural language processing (NLP) helps to interpret the open-ended surveys and customer feedback to comprehend them implicitly.
• Efficiency in Cost and Resources.-Robots can be used to automate tedious research processes, including data scraping, sentiment analysis, and report generation, thus costing a company less in salary and more productivity.
• Personalization and Segmentation- the audience can be segmented on the basis of behavior, tastes, and demographics with the help of AI tools, facilitating the use of highly targeted marketing campaigns and product recommendations that are highly personalized.
• Continuous Monitoring-The trends in the market, the activities of the competitors can be monitored 24/7, and the AI systems can provide constant updates and alerts of important events, which make the businesses ahead of the competition.

Overall, AI solutions make market research more effective, accurate, and scalable, and enable companies to make more confident decisions grounded in data.

List of Top 12 AI Tools For Market Research

1. Delve AI

Delve AI is a progressive AI platform that assists enterprises in automating structured workflows, improving the decision-making procedure, and operationalizing business by utilizing machine learning and natural language processing features. It is compatible with any kind of business tool and system to deliver actionable insights, predictive analytics, and intelligent automation based on the unique needs of the industry.

Key Features:

• Automation of workflow and process optimization.
• Forecast analytics and intelligence.
• Extract data and better communication through natural language processing.
• Connection to CRM, ERP, and other business software.
• Dashboards and reporting tools are customizable.
• Monitoring and notifications in real-time.

Price:

• Prices Delve AI begins with basic plans, priced at $99 per month, and offers enterprise solutions at the request price.

Website: https://www.delve.ai/

2. Quantilope

Quantilope is an advanced and AI-driven consumer intelligence solution that stands out among AI Tools for market research, transforming the entire research process by automating survey design into a data-driven, insight-generating system that helps businesses make informed, insight-based decisions quickly.

It uses next-generation machine learning algorithms to process consumer behavior, preferences, and feedback and translate complex datasets into understandable and actionable insights in only a fraction of the time it used to take. By integrating seamlessly with data management platforms, the site is aimed at a broad audience, including market researchers and data analysts, business leaders, and marketers, with intuitive tools that simplify advanced research and make it accessible to non-expert users.

Key Features:

• Real-time consumer understanding and automated tracking.​
• Automated Survey design, data analysis, and reporting.​
• More than 15 sophisticated automated research techniques, such as Conjoint Analysis and MaxDiff.​
• AI co-pilot (“Quinn”) to help through the research process.​
• Platform independent of panels to reach different global audiences.​
• Easy, intuitive, simple interface for researchers of all abilities.​

Price:

• Quantilope does not have price rates openly listed; they are usually tailor-made depending on the business requirement and direction of the project.​

Website: https://www.quantilope.com

3. Brandwatch (incl. social listening / brand-tracking)

Brandwatch is a renowned social intelligence solution whose specialty is to track and listen to the social conversations about their brand, competition, and industry on a scale of billions of sources, such as social media, news, blogs, and forums. It employs AI-based further analytics and real-time tracking to deliver actionable data, sentiment analysis, trend analysis, as well as the identification of influencers to assist organizations in making decisions that are data-driven and also react fast to new opportunities or crises.​

Key Features:

• A variety of social listening on 100+ million sources and 1.7 trillion historical conversations.​
• Live to track and give immediate notifications on any conversation spikes or negative mentions.​
• State-of-the-art sentiment analysis in 44 languages with custom classifier development.​
• Deep insights and visual intelligence (logo/object recognition in pictures) with the help of AI-powered analytics with Iris AI.​
• Tracking and identification of influencers.​
• Individualized dashboards and reports.​
• Connection of it with related marketing products such as Slack, HubSpot, Google Analytics, and Salesforce.​
• Reputation management crisis tracking, and alerts.​
• Trend analysis and campaign evaluation: access to historical data.​

Price:

• Brandwatch is not publicly traded, it is generally priced on an enterprise basis; call sales to request a quote.​

Website: https://www.brandwatch.com

4. Perplexity

Perplexity AI is a powerful solution among AI Tools for market research that uses the latest artificial intelligence to provide accurate and comprehensive responses to complicated questions by quickly searching and processing data from a wide variety of reliable web resources.

Its real-time search features allow users to discover the recent market trends, competitor information and industry news as such it is a treasure trove of information to the professionals who necessarily have to make informed decisions within a very short period of time. The site is structured so that it offers in-depth, thoroughly-researched answers with references so that the user can not only confirm information, but also learn more about a particular subject matter when they want to.

Key Features:

• Live AI based search of market trends and insights.
• Articles, reports and webpages are summarized so that they are easily understood.
• Transparency of source and citation of each answer.
• Price comparison and product data analysis with various platforms.
• Higher levels of summarization and thorough research abilities to analyze thoroughly.
• Infinite file uploads in exchange of analyzing documents and extracting data.
• Multimodal input (images, documents, text) support.
• Personalisable research workspaces and collaboration.

Price

• Perplexity AI also has a free plan that is limited and a paid subscription of $20/month or $200/year with many more features.

Website: https://www.perplexity.ai

5. Exploding Topics

Exploding Topics is a highly sophisticated trend-research engine that uses artificial intelligence to spot and analyze emerging trends on the internet and assist users, including marketers, entrepreneurs, and content producers, to have a competitive advantage by discovering new trends prior to them trending.

The tool analyzes data in Google Trends, on social media platforms, online forums, and e-commerce platforms, and integrates millions of data points to identify the trends that are on-trend but have not yet reached prime time. By working alongside Social Media Management Tools, this allows users to develop content, merchandise, or marketing campaigns that can exploit soaring interests and position them as early movers in their individual sectors.

Key Features:

• Monitors hundreds of millions of search engine, social media, forums, and e-commerce feeds.​
• Determines the trends up to 12 months ahead, and these provide prior information on the market opportunities.​
• Offers trend clustering and meta trend plan for creating overall content plans.​
• Gives growth indicators (Exploding, Regular, Peaked) to categorise the direction of each trend.​
• Allows multi-platform integration and trend notifications.​
• Programmatic access to the API to access trend data as a Pro Business subscriber.​

Price:

• Starting with the Entrepreneur category priced at $79/month (annually), there are more investor and business plan options.​

Website: https://explodingtopics.com

6. Harmoni by Infotools

Harmoni by Infotools is an all-purpose, web-based platform that uses AI Tools for market research to help companies automate and streamline the entire data analysis, visualization, and reporting process. It is designed for market research teams, brand managers, and data analysts who need to quickly transform raw survey information into actionable insights.

Harmoni also facilitates the integration of major survey tools and data formats; therefore, it is not difficult to import data, clean, and analyze data of various types in one centralized place. The platform has real-time collaboration, customizable dashboards, and automated reporting capabilities, enabling users to make interactive reports and share findings with stakeholders effectively.

Key Features:

• Data-agnostic platform with IBM SPSS, SQL, Excel, CSV, etc.​
• One-click statistical analysis and one-click visualization of the data.​
• Real-time updates and mobile alerts can be customized.​
• The ability to create tables by drag and drop, and the calculation of significance automatically.​
• Exportable knowledge in Excel and PowerPoint files.​
• Survey integration with survey systems such as Qualtrics, Voxco, and FocusVision.​
• Complex Survey data, Multi-level analysis.​
• Data preparation and exploration software, self-service.​

Price:

• Starting at $2,000 per user per year.​

Website:https://www.infotools.com/harmoni

7. PRS IN VIVO

PRS IN VIVO is a dominant research consultancy with specialization in packaging, shopper experience, and new product testing, whose behavioral science can be used to assist brands in determining how packaging affects actual shopper behavior and purchase decisions both in the physical and virtual retail setting. It allows businesses to package products optimally to make an impression on the shelf, communicate the brand, and be useful to spur consumer decision making and a good attitude, with accurate measurement of shopper reaction.​

Key Features:

• Pack tests supported by behavioral science.​
• Physical and online testing of shoppers.​
• Live workshop and packaging design training.​
• Design optimization, analysis, and shelf impact.​
• Brand communication and evaluation of usability.​
• Filtering and optimization of other packaging designs.​
• Competitor performance benchmarking.​
• Advice on review of categories and identification of unique brand assets.​

Price:

• The Pricing of PPRS IN VIVO would largely depend on the scope of the project and the needs of the client, and there is no standardized price; the brands must request a quote specifically with the PPRS IN VIVO.​

Website:https://www.prs-invivo-group.com

8. Stravito

Stravito is an insight and knowledge management system that allows organizations to optimize market research procedures by consolidating all data in their research, including both internal and external, in one secure location. The platform uses artificial intelligence to sort, summarize, and label documents automatically and allows the teams to search, read, and cooperate on knowledge easily.

Stravito embraces a great variety of file types and can be integrated with other data sources, which means that all the appropriate information is in place and is updated. Its advanced search features and smart tagging enable one to find relevant research in seconds, and generative AI features offer instant answers and source references, making it more productive and better at decision-making.

Key Features:

• A single place where all market research and knowledge are stored.
• Document categorization and natural language search using AI.
• Intelligent summaries and various sorting habits.
• Data storage security and role-based access.
• Instantly answer and source linkage generative AI assistant.
• Live teamwork and knowledge sharing between teams.
• Multi-lingual and connectivity with other sources of data.
• SOC2-approved and ISO 27001 certified security.

Pricing:

• There is no public free trial or fixed pricing availability, and it is available upon request.​

Website:https://www.stravito.com

9. Speak 

Speak AI is an AI and natural language processing (NLP) powered high-technology solution and one of the leading AI Tools for market research that converts unstructured interviews in the form of audio and video data, focus groups, podcasts, and social media posts into actionable insights. It helps companies, researchers, and marketers process large amounts of qualitative data, identify important themes, emotions, and trends, and make effective decisions based on real customer feedback.

Key Features:

• Conversion of audio and video files to text at a rapid rate.​
• High-end NLP to extract keywords, find topics, and sentiment.​
• Bulk analysis to upload and analyze many files simultaneously.​
• Built-in connectivity with common applications, such as Zoom, YouTube, and Vimeo to import data.​
• Guided analysis and custom summary generation is done via Speak Magic Prompts.​
• Chart/Graph and Trend identification data visualization.​
• Insight sharing and exporting capabilities.​
• Media management and named entity recognition in comprehensive qualitative research.​

Price:

• The starting price of paid plans is $57/month with a 14-day free trial, which provides 30 minutes of transcription and analysis.​

Website:https://speakai.co/

10. MonkeyLearn (welcome.ai)

MonkeyLearn is a robust AI-driven text analysis platform to help businesses, researchers, and marketers automate textual data processing and analysis of the unstructured textual data they receive, such as customer feedback, posts on social media, reviews and surveys and support tickets.

Its non-coding interface can be used by those customers who do not know how to code so that they can build their own text classifiers, collect valuable insights, and visualize the data in real time. That is why MonkeyLearn may come in particularly handy in market research, sentiment analysis, and customer experience maximization since it can assist an organization in learning the trends and the pain points that customers experience and make decisions based on the data in the shortest period feasible.

Key Features:

• Ready-made and adaptable machine learning text classification and extraction.
• Sentiment, emotional, and keyword mining.
• Drag-and-drop custom C4.5 classifier building interface.
• Real-time data visualization dashboard and options to export data.
• Automation of the workflow with API and SDK.
• Workflow automation and batch processing are available.
• Google Sheets, Zapier, and other integrations with the popular platforms.

Pricing:

• MonkeyLearn has a free plan and paid plans that begin with $29 per month, and enterprise plans can be customized on demand.​

Website:https://monkeylearn.com

11. Displayr

Displayr is an all-encompassing AI-induced market research engine that is meant to improve and automate the entire research procedure, including the acquisition of data up to the generation of insights and reporting. It uses artificial intelligence to automate tedious functions to enable researchers to concentrate on results interpretation and strategic choices.

The system can be connected to a vast range of data sources, including surveys, spreadsheets, and databases, and it offers powerful statistical functionality to conduct extremely sophisticated analysis, including regression, clustering, conjoint, MaxDiff, and TURF analysis. Its simple interface subsequently enables its users to create interactive dashboards, charts, and reports in a short time and share them to stakeholders in order to make decisions together.

Key Features:

• Text classification and automated variable labeling with AI.
• Real-time data analysis, creation of charts, and dashboard generation.
• Summarization, sentiment analysis, and strategizing recommendations with the help of AI.
• Inbuilt statistical methodologies in survey data, such as regression, clustering, conjoint, MaxDiff, and TURF analysis.
• Team reporting and sharing tools.
• Free compatibility with survey applications, Excel, SPSS, and databases.
• Interactive reports, dashboards, and infographics.
• International data, Multilingual support, and real-time translation.

Pricing:

• Displayr begins at $3059 /year to use professionally.​

Website:https://www.displayr.com

12. Standard Insights

Standard Insights has a competitive edge as it is a single platform that enables the creation of tailor-made surveys, finding specific respondents in a global set of people, and interpreting the results with the help of AI Tools for market research. The platform relies on machine learning to offer predictive insights, trends, and also subdivides audiences using advanced criteria.

It is easy to use with user user-friendly interface where real-time processing and visualization of data is provided, thus allowing the teams to make swift, informed decisions based on the data. Standard Insights is also compatible with multi-language support and hence can be used in the research projects that are internationally oriented, and it can also import external data to analyze it further.

Key Features:

• Predictive insights and analytics of AI to gain a deeper understanding.
• Data processing and customizable dashboards in real time.
• Data visualization and reporting that is automated.
• Fine-grained segmentation and audience profiling.
• Survey and analysis in multiple languages.
• Teamwork and collaborating on project links.
• Step-by-step instructions and templates to use by novices.
• Interpret, examine external survey data.

Pricing:

• Standard Insights has a free plan with a limited number of features and paid plans at $99 a month with additional features.​

Website:https://standard-insights.com

Conclusion

Using AI Tools for market research will enable businesses to collect, analyze, and interpret large amounts of information fast and easily, helping them make smarter decisions and find actionable insights that previously took time to discover. Automation of surveys and sentiment analysis, competitor tracking, and market forecasting are all tools that make the research process streamlined and improve insight quality, while allowing the team to concentrate on strategic efforts instead of manual data crunching.

When you incorporate AI-driven solutions into your research process, you will not only save time but also have a competitive advantage as your marketing strategies are supported by real-time and data-driven intelligence. Whether you are verifying new concepts, tracking brand awareness, predicting future trends, or conducting any other relevant research, AI tools have made market research more effective, affordable, and accessible among both large and small businesses.

FAQs

Q.1 What Are AI Market Research Tools?

The term market research AI tools describes the use of software tools that are AI-based, meaning that they are automated and optimized, and used to perform data collection, survey creation, sentiment analysis, and report creation. They also help marketers and researchers to gather information faster and more correctly than manual one.​

Q.2 What Are The AI Tools For Improving Market Research?

AIs assist with the research process through automating unnecessary activities, processing big data does not take very much time, and trends are identified, which can be overlooked by humans. The market research can be made more efficient and informative with the aid of such features as automated survey creation, sentiment analysis, predictive analytics, and real-time reporting.​

Q.3 What Are The Tasks That AI Tools Can Accomplish?

AI tools can assist with:

• Automation Survey (design, distribution, analysis)
• Brand perception (monitoring sentiment)
• Competitive intelligence (checking what the competition is doing)
• Predictive analytics (the anticipation of trends)
• Creation of automatic reporting.
• Data cleaning and analysis.​

Q.4 Are AI Market Research Tools user-friendly?

Most AI market research tools are user-friendly, with customization templates, workflow, and user-friendly dashboards. The majority of them can be related to the already existing platforms (CRM and analytics applications), and thus can be easily accessed by non-technical users.​

Q.5 What Are the Key Benefits?

• Faster data collection and data analysis.
• Real-time intelligence and reporting.
• Greater accuracy and reduction of bias.
• Scalable to additional research needs.
• Cheaper than traditional agencies.