Get 50% off on Vault theme. Limited time offer! It may be difficult to find the ideal email marketing tool, and all the more so when the one you have currently is no longer effective. You are not the only one who is searching for Brevo alternatives. The inability to customize, standard segmentation, and long wait times waiting to talk with a customer service representative are driving many marketers out of Brevo.
You are a small business, sending out your first newsletter, an online brand, and you need more advanced automation, or you are a growing startup that needs to be scaled to your needs; there is a platform that perfectly fits your needs. It is a detailed overview of the free and paid Brevo alternatives in 2025 that will help you decide wisely without all the marketing clichés. We have tried these platforms and assessed their features as well as compared the costs to provide you with the genuine and practical advice that will save you time and finances.
What is Brevo (Sendinblue)
Brevo, previously known as Sendinblue, is a digital marketing platform offering all-in-one email hospitality, SMS marketing, and customer relationship management tools, all of which can be operated using one dashboard. It was released in 2012 and has been a widely used option among small to medium-sized businesses trying to get cheap marketing automation tools.
The platform provides such functions as drag-and-drop email builders, transactional email service, marketing automation processes, and an internal CRM platform. For businesses seeking different features or pricing options, exploring Brevo Alternatives can provide tailored solutions to meet specific marketing needs.
Brevo has a free option that enables users to send an email with the capacity of 300 emails in a day, thus affordable to startups and solopreneurs who are exploring email marketing. Although it offers good underlying functionality in an uncomplicated campaign and its interface is easy to use, many of its users tend to exceed the platform as they advance in several aspects of their marketing as well as the size of the subscriber list.
Why Look for Alternatives
- Blanket Customization: The email editor provided by Brevo has no powerful options of design, and the only option is simple customization lacking the possibility of working with animation or browser-specific layout.
- Simple Segmentation capabilities: The site has poor complex targeting, and the user cannot significantly combine both purchase history with activity level.
- Slow Customer Service: The customer service service is often slow with lower level plans with cases of days being used to address customer problems rather than hours.
- Free Plan is restrictive: The basic services, such as landing page creators, detailed segmentation, and multi-step automation are hindered by costly upgrades.
- Pricing Limitations: Your bills will increase exponentially, and you will have to turn to subscriptions in premium plans to access features that may seem to be what you should have as standard.
- Integration Challenges: A low number of native connections with popular tools compel the users to use third-party connectors which complicate workflows.
Key Criteria for a Good Alternative
- Strong Automation Functionality: find systems with visual workflow builders of behavioral triggers, sequence of functions, conditional logic, and no upgrade required at a high cost.
- Engagement-based Segmentation: Select solutions which enable dynamic audience targeting depending on their engagement, purchase history, demographic profiles and custom fields.
- Fast Customer Service: Select web sites with the shortest response time by use of various modes such as live chat, email and telephone services.
- Tiered Pricing Model: Choose those tools that offer complementary pricing and increase in tandem with your business without radically increasing to enterprise pricing.
- User friendly Interface: The site must be simple to use by the novice user and have advanced features that can cater to the professional marketer.
- Good Deliverability Rates: The alternative will ensure good inbox placement rates and good sender reputation management practices.
Feature Comparison: Brevo vs Competitors
| Platform | Free Plan | Automation | Integrations | Cost per 1,000 subscribers | Pricing (start) | Best For |
| Brevo | Yes (300 emails/day) | Basic workflows | 75+ | Included in free | Free | Basic email campaigns |
| Sender | Yes (15,000 emails/month) | Visual builder with templates | 50+ | $7/month | Free | Scalable email marketing |
| Klaviyo | Yes (500 emails/month) | Advanced ecommerce flows | 300+ | $30/month | Free | Ecommerce personalization |
| Omnisend | Yes (500 emails/month) | Omnichannel automation | 130+ | $20/month | Free | Multi-channel marketing |
| GetResponse | 30-day trial | Sales funnel automation | 200+ | $19/month | $19/month | All-in-one marketing |
| HubSpot | Yes (2,000 emails/month) | Enterprise-grade workflows | 1,400+ | $18/month | Free | CRM integration |
| ActiveCampaign | 14-day trial | Behavior-driven automation | 900+ | $15/month | $15/month | Advanced automation |
| Mailchimp | Yes (500 contacts) | Basic automation | 300+ | $29/month | Free | Beginners with AI tools |
| Moosend | 30-day trial | Smart workflow builder | 100+ | $16/month | $16/month | Budget-friendly automation |
| MailerLite | Yes (1,000 subscribers) | Visual automation | 140+ | $13/month | Free | Simple high-deliverability |
Top 10 Free Brevo Alternatives
1. Sender
The most generous Brevo counterpart is Sender, that offers the forever-free plan allowing up to 2,500 subscribers and 15,000 emails per month. The platform has both an impressive Email Marketing automation feature and a drag-and-drop email editor, which is ideal for businesses at any level of growth. Unlike most competitors, Sender does not push some of the critical features behind paywalls, and even the free users have access to a higher level of segmentation, pre-made automation templates, and live support.
Created using a visual workflow builder and enhanced by AI Email Assistants, the tool allows you to build complex email sequences without technical expertise, and the slick interface ensures that you are not drowning in any extravagant complexity.
Pros:
- Generous free plan limits
- Advanced segmentation included
- Pre-built automation templates
- Fast customer support
- Intuitive drag-and-drop builder
Cons:
- Fewer third-party integrations
- Limited CRM functionality
- Basic reporting features
- No phone support
- Learning curve for automation
Best For: Small to medium-sized businesses, ecommerce startups, and service providers looking for scalable email marketing without breaking the bank.
Website Link: https://www.sender.net
Ratings: 4.7/5 (G2: 4.5, Trustpilot: 4.8, Capterra: 4.7)
Pricing: Free for up to 2,500 subscribers; Paid plans start at $7/month for 1,000 subscribers with 12,000 emails/month
2. Klaviyo
Klaviyo is the biggest player in the email marketing of ecommerce because of its approach of using data to activate the customer personalization. This is the best platform to convert browsers and purchase history into an extremely targeted email campaign that brings in income. The advanced segmentation engine enables you to build a hyper specific audience based on practically any customer activity or profile, making it a powerful option not just for ecommerce brands but also for organizations seeking efficient CRM for Charities to manage donor engagement and personalized outreach.
The predictive analytics of Klaviyo is useful to predict the lifetime value of the customer and show your most valuable segments, and the in-built product suggestion tool will automatically recommend the relevant products as per the specifics of individual browsing habits. With a learning curve that is compensated, ecommerce firms keen on ensuring maximum email ROI are willing to invest in it, while also exploring Brevo Alternatives to find the best fit for their email marketing and automation needs.
Pros:
- Powerful ecommerce personalization
- Predictive analytics included
- Dynamic product recommendations
- Robust reporting dashboard
- Seamless Shopify integration
Cons:
- Steep learning curve
- Expensive at scale
- Complex interface initially
- Limited free plan
- Overkill for non-ecommerce
Best For: Ecommerce businesses, D2C brands, online retailers, and subscription box companies needing advanced personalization.
Website Link: https://www.klaviyo.com
Ratings: 3.9/5 (G2: 4.6, Trustpilot: 2.4, Capterra: 4.6)
Pricing: Free for up to 500 contacts; Paid plans start at $30/month for 1,000 contacts with 10,000 emails/month
3. Omnisend
Omnisend comes out as the omnichannel marketing solution that is designed specifically to serve ecommerce companies. The strengths of making it an excellent Brevo alternative is that it will enable combining email and SMS Marketing Software, as well as Web push notifications into single automation workflows.
The platform is brilliant by its capacity to generate discount codes automatically, product picker blocks to emails, and the highly developed cart abandonment sequences effective in numerous channels. The free plan is running the basic automation and segmentation, not to mention that you will require a paid plan to open the SMS and push notifications. The interface is modern and intuitive, and without knowledge of design, one can create professional campaigns with ease, making it one of the Best Sendinblue alternatives for marketers seeking powerful email automation tools.
Pros:
- True omnichannel automation
- Built-in SMS marketing
- Web push notifications
- Ecommerce-focused features
- Multi-store management support
Cons:
- Limited without paid plan
- SMS costs add up
- Fewer template options
- Basic reporting capabilities
- Integration limitations exist
Best For: Ecommerce stores, online retailers, and businesses running multi-channel marketing campaigns across email, SMS, and push.
Website Link: https://www.omnisend.com
Ratings: 4.5/5 (G2: 4.6, Trustpilot: 4.3, Capterra: 4.7)
Pricing: Free for up to 500 contacts; Paid plans start at $20/month for 1,000 contacts with 12,000 emails/month
4. GetResponse
GetResponse is an all-inclusive marketing tool that is much more than a simple email campaign. It is a platform that integrates email marketing, marketing automation, and webinar hosting as well as landing pages, conversion funnels, and even paid ad management — all on the same dashboard. The automation builder has a very good balance of power and usability, providing some pre-built workflows to cover common situations with the ability to customize it to the desired levels.
The AI capabilities of GetResponse assist in optimizing the time to send an email and create email content, whereas an inbuilt CRM monitors the customer communication. GetResponse has the potential to offer the best value to businesses that desire to unify various marketing tools meaning that the learning curve is a little bit higher than the other simple options.
Pros:
- Webinar hosting included
- Complete sales funnels
- AI content generation
- Landing page builder
- Conversion funnel templates
Cons:
- Overwhelming feature set
- No free plan available
- Interface feels dated
- Limited free trial
- Complex pricing structure
Best For: Online educators, consultants, agencies, and businesses needing webinar hosting alongside email marketing capabilities.
Website Link: https://www.getresponse.com
Ratings: 4.2/5 (G2: 4.2, Trustpilot: 4.1, Capterra: 4.2)
Pricing: 30-day free trial; Paid plans start at $19/month for 1,000 contacts with unlimited emails
5. HubSpot
HubSpot is the Brevo alternative with the enterprise-level solution that provides the entire marketing, sales, and service hub integrated on a robust CRM. In contrast to standalone email programs or Hotpot AI Alternatives, HubSpot logs all customer contact across your entire business, including initial web visits to aftersales services. Email marketing modules can easily be combined with lead scoring, deal pipelines, and customer service tickets to have a full picture of each contact.
Although the free offering does allow the simplest form of email, HubSpot shines when you spend money on paid plans to get access to high automation, a comprehensive analytics tool, and a more sophisticated lead-nurturing feature. The platform requires time to learn, but it will see you gain unparalleled insight into your full customer lifecycle.
Pros:
- Comprehensive CRM integration
- Enterprise-grade automation workflows
- Detailed reporting dashboards
- Free CRM included
- Massive integration ecosystem
Cons:
- Expensive premium features
- Steep learning curve
- Overkill for small businesses
- Complex pricing tiers
- Limited free plan
Best For: SaaS companies, mid-market businesses, professional services firms, and organizations needing integrated sales and marketing.
Website Link: https://www.hubspot.com
Ratings: 3.7/5 (G2: 4.4, Trustpilot: 2.1, Capterra: 4.5)
Pricing: Free for up to 2,000 emails/month; Paid plans start at $18/month for 1,000 marketing contacts
6. ActiveCampaign
ActiveCampaign gains its credit as the automation powerhouse of companies that are willing to leave behind the simple email sequences. The graphical visual workflow builder allows you to write advanced, derogatory workflows in response to practically any action taken by the customer, whether it be visiting a webpage, clicking on an email, buying a product, or any other individual event automatically traced through API. Many businesses consider email marketing tools similar to Brevo, like ActiveCampaign, to leverage advanced automation features and optimize their marketing strategies.
The uniqueness of the ActiveCampaign system is that it is both an automated email service and a full-fledged CRM, which enables the sales and marketing departments to operate using the same set of customers. The system has the lead scoring, deal tracking, and site tracking, which tracks the behavior of individual visitors.
Pros:
- Powerful automation builder
- Built-in CRM functionality
- Lead scoring included
- Machine learning optimization
- Extensive integration options
Cons:
- Complex for beginners
- Expensive at scale
- Overwhelming initial setup
- No free plan
- Steep learning curve
Best For: SaaS businesses, ecommerce brands, service providers, and companies needing sophisticated behavior-based automation.
Website Link: https://www.activecampaign.com
Ratings: 4.1/5 (G2: 4.5, Trustpilot: 3.1, Capterra: 4.6)
Pricing: 14-day free trial; Paid plans start at $15/month for 1,000 contacts with 10,000 emails/month
7. Mailchimp
Mailchimp can still be considered one of the most familiar names in email marketing, as it has a user-friendly platform with a lot of templates and artificial intelligence. It offers the drag-and-drop email editor to make the process of crafting professional campaigns terrifyingly simple, and the content optimizer with AI to hint at how to make subject lines and email copy better. For entrepreneurs seeking alternatives to Brevo for small businesses, Mailchimp and similar platforms provide flexible options tailored to growing businesses.
Mailchimp supports more than 300 integrations, which means it works with a majority of the business tools you are already using. Recently, the platform has implemented AI-generated content that assists in accelerating the development of campaigns, making it a strong contender among Squarespace Alternatives for businesses looking for a more comprehensive digital marketing solution.
Pros:
- Extensive template library
- AI content generation
- Beginner-friendly interface
- 300+ integrations available
- Strong brand recognition
Cons:
- Outdated list management
- Expensive at scale
- Limited automation features
- Restrictive free plan
- Complex pricing structure
Best For: Small businesses, content creators, bloggers, and beginners starting their email marketing journey with AI assistance.
Website Link: https://mailchimp.com
Ratings: 3.9/5 (G2: 4.3, Trustpilot: 2.8, Capterra: 4.5)
Pricing: Free for up to 500 contacts; Paid plans start at $29/month for 1,000 contacts with 18,000 emails/month
8. Moosend
Moosend is an outstanding alternative to Brevo that offers excellent value at affordable cost and does not skimp on the features needed. The platform provides a full automation engine with behavioral triggers, conditional logic, and workflow templates all that are available even on an entry level plan. The outstanding feature of Moosend is its simple pricing system not to conceal the features in the costly upgrade.
The email builder is contemporary and reactive with a fair library of templates that would have you up and going in no time. Subject line optimization optioned by AI helps increase open rates, whereas advanced segmentation will help you approach certain groups of the audience effectively.
Pros:
- Budget-friendly pricing structure
- Full automation included
- AI subject line writer
- No feature restrictions
- Countdown timer blocks
Cons:
- Limited template selection
- Fewer integrations available
- Basic reporting features
- No free plan
- Smaller support team
Best For: Small businesses, startups, marketing teams, and budget-conscious marketers needing solid automation without premium costs.
Website Link: https://moosend.com
Ratings: 4.2/5 (G2: 4.7, Trustpilot: 3.4, Capterra: 4.6)
Pricing: 30-day free trial; Paid plans start at $16/month for 1,000 contacts with unlimited emails
9. MailerLite
The simplicity and strength of MailerLite allows it to be simplified and at the same time powerful, which makes it a good alternative to the Brevo in businesses that appreciate simple design and functionality. Through its simple-looking interface, the platform is not as simple as it looks since it has a visual workflow builder that allows building rather complex sequences in a surprisingly intuitive way.
MailerLite has always shown a great inbox placement rate, which means that the emails that you took a lot of time to write arrive at the subscribers. The in-built landing page builder, the in-built pop-up forms and the in-built website builder imply that the capturing and nurturing of the lead can now be done within the platform itself.
Pros:
- Clean intuitive interface
- Excellent deliverability rates
- Landing page builder
- Email verification tool
- Generous free plan
Cons:
- Limited advanced features
- Fewer integration options
- Basic automation capabilities
- Simple reporting dashboard
- Minimal template variety
Best For: Solopreneurs, coaches, creators, small business owners, and anyone wanting simplicity over complexity in email marketing.
Website Link: https://www.mailerlite.com
Ratings: 4.6/5 (G2: 4.6, Trustpilot: 4.6, Capterra: 4.7)
Pricing: Free for up to 1,000 subscribers; Paid plans start at $13/month for 1,000 subscribers with unlimited emails
10. Campaign Monitor
Campaign Monitor puts the laser-meaning on the idea of assisting companies in producing stunning email campaigns that are sleek and professional in appearance but do not require recruitment of designers. The site has a large template library, featuring designs of practically any industry and type of campaign which are all mobile friendly.
The drag-and-drop build is a designer-friendly and pixel-perfect build with the Pexels stock photo library built in, so you will never run out of professional images with pixel-perfect control over your creation. AI Tools For Marketing and AI writing assistants assist in creating an effective email text. Campaign Monitor has a high delivery rate and powerful analytics that correlate email performance with enterprise-wide business indicators by connecting it with CRM.
Pros:
- Extensive template library
- Professional design focus
- Pexels image integration
- AI writing assistance
- Strong deliverability rates
Cons:
- Limited automation features
- Expensive for features
- Basic segmentation options
- No free plan
- Restrictive email limits
Best For: Creative agencies, retail brands, lifestyle businesses, and design-conscious marketers who prioritize visual appeal.
Website Link: https://www.campaignmonitor.com
Ratings: 4.1/5 (G2: 4.1, Trustpilot: 3.8, Capterra: 4.5)
Pricing: Free trial available; Paid plans start at $12/month for 1,000 subscribers with 2,500 emails/month
Choosing the Right Alternative
- Features vs. Needs: You should not spend on features you will not spend on it; you must first define your needs capabilities such as automation levels, segmentation size or multi-channel marketing capabilities and cross-platform match.
- Growth Trajectory: Select platforms with a price structure that increases in a logarithmic manner as you increase subscribers, and does not demand high-cost tier upgrades with each predictable level of growth.
- Test Before Commitment: Make use of being able to have a free trial or free plan so as to develop real campaigns, find how automation processes work, and assess customer support responsiveness with real-life situations.
- Review: Does your solution work well with your current technology stack: CRM, ecommerce platform, analytics tools and other business software.
- Evaluate Customer Support: Do you want to have good customer support; some companies do well with knowledge base and other businesses need human responsive customer support over chat or a phone.
- Compute True Costs: Go beyond base pricing to know the overall cost of the price including add-ons needed, including overage fee, SMS charges and additional features upgrades needed in your case.
How to Migrate from Brevo to Another Platform
- Export Your Data: Before starting the migration process, it would be a good idea to download all contacts, email templates, automation workflows and campaign history in Brevo to make sure that nothing is lost throughout the migration process.
- Clean Your List: Active to inactive, Formatting, and Email Address Verification: Convert old subscribers to your new platform and kick off clean with a clean start!
- Install Infrastructure Prerequisites: First, configure email validation (SPF, DKIM records), establish email templates and develop base workflows of automation within your new platform and then import contacts.
- Gradual Import: Introduce a small sample of contacts Importing, to start with, a small sample of your contacts in order to determine that everything is going successfully before transferring your whole subscriber base to the new platform.
- Warm Up Your Domain: Start at smaller sending capacities, and progressively grow in 2-3 weeks to gain sender recognition with the infrastructure of your new platform so as to sustain deliverability.
- Test Results: Watch the open rates, click rates, and deliverability rates during the initial weeks prior to the actual campaign so that it is possible to detect and rectify any problems promptly before they can affect the level of engagement.
Conclusion
Making a decision between the various Brevo options and HARO Alternatives does not need to be burdensome when they center their attention on what is actually important to the business. There is no shortage of the right platform that will align with your needs and budget whether it is the generous offering of Sender and its impressive automation services, Klaviyo and its capabilities of ecommerce personalization, or Omnisend and its omnichannel strategy.
The trick is to take a pure evaluation of what you are limited by at Brevo, be it restrictive pricing, simple segmentation or slow support, and focus on an alternative targeting those areas of concern. Don’t rush to make the choice, but use free trials to make sure to use platforms with actual campaigns before making a commitment.
It is important to keep in mind that not the most powerful email marketing platform is the one that will enable you to reach and connect with your audience effectively, both being affordable and appropriate to your technical skills and abilities.
FAQs
What is the lowest priced Brevo alternative?
The cheapest pricing is offered by Sender starting with only 7/month to cover 1,000 subscribers and an unlimited free option which covers up to 2,500 contacts and 15,000 emails every month with Full of Basics features.
What is the most suitable Brevo option to use when executing an ecommerce business?
At the top of the pile in ecommerce is Klaviyo, which has robust personalization capabilities, predictive analytics, and triggers based on behavior, but Omnisend and Sender also provide equally strong ecommerce-oriented functions at lower prices.
Are there any Brevo alternatives, which have free plans?
Yea, some of such platforms as Sender (2,500 contacts), MailerLite (1,000 subscribers), Mailchimp (500 contacts) and HubSpot (2,000 emails/month) also have permanently free plans with significant functions.
How challenging is the process of leaving Brevo and moving to another platform?
The migration process is usually 1-2 weeks, which involves data export, list cleaning, infrastructure setup, and slow import of contacts. Migration assistance and process is simple to undertake and generally requires proper planning through most of the platforms.
Which one offers the most customer-supportive option?
Constant Contact, Sender, and MailerLite have been repeatedly praised as having responsive human-first support even on low-priced plans, whereas HubSpot and ActiveCampaign provide small businesses with a great deal of educational content and provide dedicated customer support to paid subscribers.