Top 15 Market Research Companies in Pune

Market research is a valuable blueprint by which firms navigate the hurdles of the marketplace today. It is not simply the gathering of data; it is an excellent resource for understanding what customers really require, competitor positioning, and where the marketplace is trending. With about 80% of new products doomed to fail, it is no longer an option but a necessity to have a precise data-driven strategy. Pune-based market research firms, also referred to commonly as the “Oxford of the East” and being among the leading IT hubs, are at the forefront with their studies, assisting organizations with the insights to reduce risk and access opportunities. 

For fueling growth or redefining business in this lively city, it is necessary to partner with the appropriate market research companies in Pune, which is the key to making wise decisions and sustainable growth. In this article, we will explore some of the top companies, salary trends, and tips for new joiners in this thrilling sector. Let’s begin!

Why Pune for Market Research?

Pune’s unique combination of an emerging Pune IT sector, educational institutions, and a heterogeneous consumer base makes it an appropriate place for market research. The firms here provide specialized insights into this thrilling arena, and these benefits are:

• Connectivity to Diverse Population: Pune’s student population, young professionals, and traditional industrial workforce offer an Indian consumer microcosm.
• Established Talent Pool: Pune’s hundreds of universities and colleges produce a steady stream of talented professionals, making Pune’s market research companies have the best talent.
• IT & Technology Integration: As a top IT hub, the city’s market research firms regularly utilize AI, advanced data analytics, and digital technologies for faster and more accurate data collection and analysis.
• Low Operating Expenses: Compared to Delhi or Mumbai, Pune is a cost-effective setting, which allows firms to provide competitive rates for their services.
• Strategic Location: Having Mumbai, the financial capital of India, nearby, Pune market research companies have it easy to service a larger pool of national and international clients.

Also Read: Service Based Companies in India

List of Top Pune Market Research Companies

Name	Sector	Services Offered	Career Options	Link
Maximize Market Research Pvt. Ltd.	General, Global	Growth consultancy, competitive benchmarking, market entry strategies, and syndicated reports	Client Growth Partner, Research Analyst	http://www.maximizemarketresearch.com/
Grand View Research	General, Healthcare, Tech, Materials, Chemicals	Syndicated reports, custom research, consulting services, and market intelligence reports	Research Analyst, Market Analyst, Business Development Executive	https://www.grandviewresearch.com/
Excelsior Research Pvt Ltd	General	Market research and data analysis, lead generation, online marketing, and content syndication	Research Analyst, Digital Marketing Specialist, Data Analyst	https://excelsiorresearch.com/contact/
Wiseguy Research Consultants Pvt Ltd	General, Global	Syndicated and custom market research reports, statistical research, and report customization services	Research Analyst, Market Analyst, Business Development Manager	https://wiseguyreports.com/
Zion Market Research	General, Healthcare, Finance	Detailed industry reports, trend analysis, competitive landscape analysis, and feasibility studies	Research Associate, Market Research Analyst, Consultant	https://www.zionmarketresearch.com/
iResearch Services	General, B2B, Tech	Thought leadership research, content creation, strategic consulting, data analysis	Research Analyst, Content Writer, Marketing Strategist	https://www.iresearchservices.com/?utm_source=google&utm_medium=gmb&utm_campaign=gmb_pune
Ricerca Alfa	General, B2B, Tech	Syndicated and custom research, business strategies, competitive analysis, and feasibility studies	Research Analyst, Report Writer, Freelance Consultant	https://www.ricercaalfa.com/
NextWave	General, Tech, Startup	Market research reports, startup consultancy, and customer satisfaction surveys	Research Analyst, Strategic Consultant, Business Consultant	https://nextwavers.com/
Straits Research Pvt Ltd	General, Global	Qualitative and quantitative research, market demand analysis, trend analysis, and geographic analysis	Research Analyst, Business Consultant, Market Analyst	https://straitsresearch.com/contact-us
Chromatus Consulting	General, Consumer Goods	Customer satisfaction surveys, field research, CSR consulting, and end-to-end research services	Market Research Consultant, Research Analyst	https://chromatus.com/

Top 10 Market Research Companies in Pune

1. Maximize Market Research Pvt. Ltd.

Maximize Market Research is a worldwide market research companies in pune, an advisory firm located in Pune with an extensive geographical area of influence. The company is renowned for its proficiency in offering business growth consulting and competitive benchmarking solutions to all types of enterprises globally. Their clients consist of more than 70 countries, among which are the U.S.A., Canada, Europe, Japan, South Korea, China, Taiwan, Australia, and Israel. The company helps clients consolidate their position in current markets and aids in new market entries, supporting both organic and inorganic growth. Furthermore, the firm is praised by some for its flexible timing and positive work culture.

• Key Expertise: Global market research, growth consultancy, competitive benchmarking, and market entry strategies.
• Career Opportunities: The company offers roles for both freshers and experienced professionals. Based on their LinkedIn and other job listings, they seek individuals for positions such as Client Growth Partner and Research Analyst.
• Trust Signal: A global client base, praised work culture, and expertise in helping companies achieve business growth.

Contact Details:

• Website: http://www.maximizemarketresearch.com/
• Address: 3rd Floor, Navale IT Park Phase-2, Bangalore Highway, Phase 2, Wadgaon Budruk, Narhe, Pune, Maharashtra 411041

Also Read: Product Based Companies In India

2. Grand View Research

Grand View Research is an international market research companies in pune and consulting company with a significant presence in Pune. Though it has offices in San Francisco, its office in Pune is an important hub, transmitting information to a worldwide database accessed by Fortune 500 firms as well as colleges and universities. The company also has extensive experience in a large number of industries, as it provides syndicated reports, custom research, and consulting. Besides that, they are very high in delivering evidence-based, pertinent remarks on matters ranging from market entry strategies to competitive intelligence, enabling companies to make fact-based decisions.

• Key Expertise: Familiarity with market research and data analysis, building of a customer base, and online advertising.
• Career Opportunities: Market Research Analyst, Digital Marketing Specialist, Data Analyst.
• Trust Signal: International presence with focus on intelligent, data-driven, solutions.

Contact Details:

• Website: https://excelsiorresearch.com/contact/
• Address: 705, A Wing 7th Floor, Amar Business Zone, Veerbhadra Nagar, Baner, Pune, Maharashtra 411069

3. Excelsior Research Pvt Ltd

Excelsior Research Pvt Ltd is a trusted Indian firm in Pune that deals with market research and analytics. They are known for their data-driven insights, and the quality of the work they do, as well as the dependable service they provide at each stage of the research. They provide not only market research but also solutions like lead generation, online marketing, and content syndication. Also, their worldwide scope and dedication to giving customers the right strategies make them a perfect business partner for firms that want to succeed in the market.

• Key Expertise: Market research and data analysis, lead generation, and online marketing.
• Career Opportunities: Research Analyst, Digital Marketing Specialist, Data Analyst.
• Trust Signal: Worldwide presence with targeted data-driven, and innovative solutions.

Contact Details:

• Website: https://excelsiorresearch.com/
• Address: 316 C/D, 3rd Floor, Shopper orbit mall, Vishrantwadi, Pune, Maharashtra 411015

4. Wiseguy Research Consultants Pvt Ltd

Pune-based Wiseguy Research Consultants Pvt Ltd is a market research companies in pune that provides syndicated and custom research services. The company also provides an extensive database of quality statistical and market research reports, analysis, and forecast data to industries and governments across the globe. The company is an employee-centric company with a heavy focus on development and mentoring of the employees, which is reflected in positive reviews from the employees.

• Key Expertise: Syndicated market research reports, custom studies, statistical research, and industry studies.
• Career Opportunities: Research Analyst, Market Analyst, Business Development Manager.
• Trust Signal: Extensive repository of market reports and history of delivering high-quality, fact-based intelligence.

Contact Details:

• Website: https://wiseguyreports.com/
• Address: Office 528, Amanora Chambers, Amanora Town Center, Magarpatta Rd, Hadapsar, Pune, Maharashtra 411028.

5. Zion Market Research

Zion Market Research is a widely recognized research and consulting firm based in Pune that specializes in detailed industry research as well as customer-centric services. It is known for utilizing a mix of qualitative and quantitative research methods, rapid turnaround, and industry-specific research solutions. They also provide competitive landscape studies and feasibility analysis, enabling clients to make informed decisions. Besides, their high data quality and client customization offer them the advantage of being the first choice for organizations in need of profound insights.

• Key Expertise: Market research reports, industry trend analysis, and competitive landscape analysis.
• Career Opportunities: Research Associate, Market Research Analyst, Consultant.
• Trust Signals: Comprehensive industry analysis and efficient application of research methods.

Contact Details:

• Website: https://www.zionmarketresearch.com/
• Address: Ground Floor, Mrunal Paradise, Opp Maharaja Hotel, Pimple Gurav, Pune, Maharashtra 411061

6. iResearch Services

iResearch Services offers the best of both worlds: global thought leadership and data-driven marketing services. It is based in Pune. The company was set up in 2008 and has been working with various organizations to provide them the right audience engagement and business growth by using research insights and content. Their uniqueness lies in their blending of data-driven research and engaging writing to help their customers become thinking leaders of their industry. The result is that with their worldwide team, they are not only ensuring the trustworthiness of the insights but also making sure that they are the right fit for the target audience. In turn, this makes them a reliable partner for companies looking to conquer new markets.

• Key Expertise: Proficient in carrying out in-depth research, developing user-friendly content, providing business consultation, and intricately analyzing data to uncover valuable insights.
• Career Opportunities: Potential to be a Research Analyst, Content Writer, or Marketing Strategist, and can advance career in various sectors.
• Trust Signal: Recognized for integrating research and content creation in a clever manner, facilitating companies to enhance their decision-making and earn customer loyalty.

Contact Details:

• Website: https://iresearchservices.com/
• Address: 4th Floor, Tower – B3, 2, Holy Cross Rd, B3, Kalyani Nagar, Pune, Maharashtra 411014

7. Ricerca Alfa

Ricerca Alfa is a market research company that has significant exposure in Pune. They are known to be able to deliver syndicated study reports and tailor-made research to various types of customers, from startups to companies that are among the 500 top companies. Other than this, they take pride in delivering reports made by professionals after thorough studies and valid business facts. Furthermore, they are dedicated to providing a solid strategic background to companies so that they may attain a competitive edge by exploring market parameters.

• Key Expertise: Conducting ready-made and custom research, creating business plans, analyzing competitors, and exploring the feasibility of ideas.
• Career Opportunities: Positions such as Research Analyst, Report Writer, and Freelance Consultant are available.
• Trust Signal: Recognized for precise expert reports and collaborations with leading Fortune 500 companies.

Contact Details:

• Website: https://www.ricercaalfa.com/
• Address: Galaxy One, Beside Eon Free Zone Rd, EON Free Zone, Kharadi, Pune, Maharashtra 411014.

8. NextWave

NextWave is among the top market research firms in Pune that has service offerings beyond traditional research, such as startup advisory and customer satisfaction surveys. NextWave follows the ideology of delivering insights to help enterprises make well-thought-out decisions, whether launching a new product or reviewing an existing market. Also, their process is client-oriented so that the research being provided is not merely data, but actionable intelligence, so that businesses grow and succeed in a competitive environment.

• Key Expertise: The creation of market research reports, mentoring startups through consultancy, and managing customer satisfaction surveys.
• Career Opportunities: Work as a Research Analyst, Strategist Consultant, or as a Business Consultant in Pune are some of the positions suitable.
• Trust Signal: Being the source of insightful, data-backed advice for business decision-making is the hallmark of my services.

Contact Details:

• Website: https://nextwavers.com/
• Address: Windsor Commerce, 4th floor, Opp Baner Tel. Exch, Baner Rd, Baner, Pune, Maharashtra 411069.

9. Straits Research Pvt Ltd

Straits Research Pvt Ltd is a well-known market research companies in pune, along with consulting services, based in Pune, and specializes in offering qualitative and quantitative research insights. The company has expertise in providing clients insight into the market demand, opportunities for growth, trends, and geographic analysis. Furthermore, their area of expertise in the form of subject matter includes offering a comprehensive range of industries, along with professional services and high-quality research reports.

• Key Expertise: Skilled in both numbers-based (quantitative) and opinion-based (qualitative) research, studying market demand, spotting trends, and analyzing different regions.
• Career Opportunities: Roles like Research Analyst, Business Consultant, and Market Analyst.
• Trust Signal: Known for accuracy, delivering high-quality reports, and working with many well-known Fortune 500 companies.

Contact Details:

• Website: https://straitsresearch.com/
• Address: Office 515 A, Amanora Chambers, Amanora Mall, Magarpatta Rd, Amanora Park Town, Hadapsar, Pune, Maharashtra 411028.

10. Chromatus Consulting

Chromatus Consulting is one of top-rated Market Research Companies in Pune that provides a complete set of end-to-end research and consulting services. They operate in key areas including customer satisfaction surveys (CSAT), field research, and CSR consulting. In addition, the company is the best fit due to its extensive ground experience and capability to provide data-led insights that help brands make the right choices. Further, their commitment to business success is remarkable, and hence, they are a good partner for businesses desiring to get ahead in the game.

• Key Expertise: Customer satisfaction surveys, on-site research, CSR advisory, and comprehensive research services.
• Career Opportunities: Market Research Consultant, Data/ Research Analyst.
• Trust Signal: A top-rated company with a lot of practical experience and excellent client feedback.

Contact Details:

• Website: https://chromatus.com/
• Address: P77A, Lane Number 14, Sahakar Vrinda Society, Ramkrishna Paramhans Nagar, Kothrud, Pune, Maharashtra 411038.

Market Research Companies in Pune for Freshers

Top companies hiring freshers

1. Brand Essence Market Research & Consulting Pvt. Ltd.

Brand Essence is a market research and consulting company based in Market Research Companies in Pune that has expertise in delivering syndicated and custom research reports. They are pretty renowned for their industry analysis and learning culture within the workplace. Moreover, the company database serves as a reference point for companies to make decisions with a focus on data-driven insights. In addition, they possess an excellent workplace where one can learn and grow, and also offer learning opportunities for newbies.

• Roles Offered: The firm wants to appoint for the available job posts of Research Analyst, Business Consultant, and other data analysis and strategic consulting-related jobs.
• Address: Office no. 319, 3rd Floor, Gera’s Imperium Alpha, Grant Rd, near SEZ, Vitthal Nagar, Kharadi, Pune, Maharashtra 411014
• Website: https://brandessenceresearch.com

2. Prudour Pvt. Ltd.

Prudour Pvt. Ltd. is a Market Research Companies in Pune that specializes in market analysis, analytics, and solutions, and offers both strategic and tactical solutions to their clients. They are a team of dedicated professionals who are driven by the cause of delivering their best and are well-established for their data mining, information management, and revenue improvement solutions. Prudour has fast turnaround times and works for international clients.

• Roles Offered: Prudour provides jobs like Management Trainee, Digital Marketing, and Research Analyst, and there are internship opportunities for content writers as well.
• Address: Office no. 308, 3rd floor, Aston Plaza, near Pune – Bengaluru Highway, Ambegaon Budruk, Pune, Maharashtra 411046
• Website: https://prudour.com/

3. Polaris Market Research and Consulting LLP

Polaris is a market research company based in Pune. The company conducts business research and provides consultancy services in various sectors such as healthcare, chemicals, and technology besides others. Their commitment to customer fulfillment is their utmost priority, and they pride themselves on providing clients with high-quality commitment, expertise in customized research, and guaranteed data security. Moreover, they are devoted to providing their customers with true and accurate data.

• Roles Offered: Polaris Market Research is looking to recruit personnel for the job of Research Analyst and other jobs that fall under their research and consulting departments.
• Address: Office No. 302, Sunderban Complex, above SVC Bank, Balewadi Phata, Baner, Pune, Maharashtra 411045
• Website: https://www.polarismarketresearch.com

4. Allied Market Research

Allied Market Research is one of the well-known Market Research Companies in Pune, offering a one-stop solution to industries, from data collection to investment recommendations. The analysts of the firm are experienced in digging out market dynamics and how they impact clients’ businesses. They offer periodic business intelligence assistance to enable clients to transform into top business companies. Allied is renowned for submitting timely reports and its capability to provide informed knowledge regarding market strategies and future projections.

• Roles Offered: Allied Market Research provides job opportunities like Business Development Executive and Research Analyst with experienced professionals and fresher job vacancies.
• Address: Office 102-D&E, Building A-3, Viman Nagar Rd, beside Inorbit, Somnath Nagar, Wadgaon Sheri, Pune, Maharashtra 411014
• Website: https://www.alliedmarketresearch.com

5. Martlenz Knowledge Services

Martlenz Knowledge Services is a Market Research Companies in Pune that conducts market research and is known for its primary research services. They combine conventional and modern data collection methods to get comprehensive data. The primary objective of the company is to be able to help their customers come up with the most effective strategies that would enable them to survive in the market competition. Some feedback from employees talk about a pleasant workplace atmosphere where staff are appreciated for their work.

• Roles Offered: Martlenz Knowledge Services hires for roles such as Market Research Analyst, Presales Executive, and other positions on their research team.
• Address: 1104, C-WING, Teerth Technospace, Bengaluru – Mumbai Hwy, Baner, Pune, Maharashtra 411069
• Website: https://www.martlenz.com/

Skills in Demand

For building a career in Market Research, the first year students should better go for acquiring the following skills which are a must-have for them:

• Analytical Skills: The ability to understand complex data, recognize recurring themes, and present key insights that help the decision-making process.
• Communication Skills: Good spoken and written communication skills to effectively present research results, produce engaging reports, and deliver captivating presentations.
• Statistical Knowledge: A strong grasp of basic statistical methods plus the capability to use them correctly for the proper conduct of research.
• Software Proficiency: The ability to handle tools like Excel, SPSS, or any other data analysis software to efficiently extract and make the data more understandable.
• Attention to Detail: Doing every step of the data collection, data validation, and report writing with precision and thoroughness so that the results are accurate and reliable.

Average Salary

Below is a table presenting a clear view of salary expectations for freshers.

Role	Average Annual Salary for Freshers (₹)
Market Research Analyst	₹2.8 – ₹5.0 lakh
Market Research Associate	₹2.9 – ₹4.6 lakh
Data Analyst	₹3.0 – ₹4.5 lakh
Research Executive	₹2.5 – ₹3.5 lakh
Business Development Executive	₹2.0 – ₹6.0 lakh

Tips for Freshers

• Get Certified: A certification in data analysis, market research, or any relevant field obtained online can be an excellent differentiating factor for you.
• Build a portfolio: You can demonstrate your skills through the creation of small projects or research papers.
• Link Up: Connecting with Market Research Professionals in Pune via Social Media like LinkedIn can help you get informed about the latest job openings.
• Stay updated: Keep yourself updated with the latest industry trends and research methodologies.

How to Choose the Best Company for Your Needs?

Market Research Companies in Pune offer a wide range of services, but finding the right one is a considerate process. It’s not all about finding the firm; it’s about finding a partner whose values, procedures, and experience are aligned with your business objectives. The following are some critical issues to consider when you make your choice.

• Establish your Objectives: Start by laying out clearly what you want to achieve through the research.
• Confirm their Industry Experience: The company you choose must have a reputable track record and vast knowledge of your specific industry.
• Understand their Methods and Equipment: Get a company with a blend of qualitative and quantitative research methodologies that work for your project.
• Consider their Client Feedback: Positive client reviews and case studies can indicate the firm’s credibility and effectiveness.
• Assess their Size and Budget Fit: Make sure the company’s size and rates are in line with your project’s scope and budget limitations.

Conclusion

Market Research Companies in Pune, with its vibrant economy and healthy talent pool, has become an essential center for market research firms. These Pune-based market research companies are no longer data collectors; they are strategic partners that enable businesses to make informed decisions and gain a competitive edge. With their skills, companies can stay ahead of the game and achieve sustainable growth in today’s highly competitive business environment.

Also Read: MNC firms in Pune

FAQs

Which company is best for Market Research Companies in Pune?

The “best” company is up to your needs. For large projects, global companies like Nielsen or Kantar are great, while for customized, local information, Pune-based firms like Ricerca Alfa or Genius Research are ideal choices.

How much does a market research analyst in Pune make?

The salary of a market research analyst in Pune may vary, but a beginner professional makes approximately ₹3 to ₹5 lakh a year.

Is Market Research Companies in Pune a well-paying career?

While starting salaries may be modest, market research is a well-paying career, where you are an expert in specific industries.

Is Market Research Companies in Pune a good profession?

Market research is an excellent profession for curious, analytical, puzzle-loving people. It offers diverse opportunities through multiple industries and roles.

Is Market Research Companies in Pune a stressful job?

As with any profession, market research is stressful from time to time, such as in meeting project deadlines or handling multiple clients. But for the individual who relishes the challenge of data work, it’s an overwhelmingly rewarding career.