Get 50% off on Vault theme. Limited time offer! 20 Best Marketing Automation Apps to Boost Your Business in 2025
Marketing is one of the most important parts of running a business. From emails and social media to ads and customer follow-ups, there are endless tasks that need attention every day. Doing all of this manually takes a lot of time and can make it difficult to focus on the bigger picture. This is where best marketing automation apps become useful. They take care of routine tasks, keep everything organized, and help you connect with your audience more effectively.
With the right tool, you can run campaigns smoothly, respond to customers on time, and create a consistent brand presence without extra stress. These apps not only save time but also allow you to spend more energy on strategy and growth. No matter the size of your business, automation can make your marketing efforts simpler and more effective.
Benefits of Marketing Automation
Marketing automation makes running marketing campaigns much easier. It saves time and ensures your work is consistent across emails, social media, and customer follow-ups. Some of the main advantages are:
- Time efficiency – Automates repetitive tasks so you can focus on strategy.
- Better customer engagement services– Sends personalized messages to the right people at the right time.
- Higher lead conversions – Tracks and nurtures leads automatically.
- Consistency in campaigns – Keeps your marketing active across channels.
- Clear insights – Analytics help you see what works and improve results.
Even small businesses or startups can get a big boost from these benefits.
Key Features to Look For while selecting a Best Marketing Automation Apps
When selecting a marketing automation software, the features it offers matter more than anything.
- Email & SMS automation: Schedule messages, create campaigns, and follow up automatically.
- Customer journey tracking: Know how customers move through your sales funnel.
- CRM integration: Keep all your contacts and leads in one place.
- Reporting & analytics: See campaign performance clearly and make data-driven decisions.
- Easy-to-use interface: Should be simple enough for beginners to handle.
These features make sure your automation tool is effective and saves time.
Who Should Use Marketing Automation Apps
Marketing automation is not just for large companies. Any business that wants to save time and grow can benefit.
- Small businesses: Keep campaigns consistent without hiring extra staff.
- Startups: Scale marketing efforts quickly with limited resources.
- Agencies: Handle multiple client accounts efficiently.
- Large companies: Manage complex campaigns and large customer databases.
Basically, anyone looking to simplify marketing and improve results should consider automation.
List of Top 20 Marketing Automation Apps
1. HubSpot Marketing Hub
Website: www.hubspot.com
HubSpot is one of the most trusted names in marketing automation. It provides a complete solution for businesses that want to manage email campaigns, social media, ads, and lead nurturing from one platform.
The tool also connects smoothly with HubSpot CRM, which makes it easy to track every customer journey. HubSpot includes powerful analytics, a drag-and-drop email builder, A/B testing, and workflow automation. It is a great choice for both small startups and large enterprises who want an all-in-one system.
Price and Plans:
- Free plan available with basic tools
- Starter: $20/month
- Professional: $890/month
- Enterprise: $3,600/month
2. Mailchimp
Website: www.mailchimp.com
Mailchimp is one of the most popular marketing platforms, especially for beginners and small businesses. It started as an email marketing tool but has now grown into a full automation platform. With Mailchimp, you can create automated email journeys, build landing pages, run ads, and analyze customer data.
It provides ready-made templates, audience segmentation, and simple design options. Businesses use Mailchimp to stay in touch with customers and improve conversions without needing technical skills.
Price and Plans:
- Free plan available with limited features
- Essentials: $13/month
- Standard: $20/month
- Premium: $350/month
3. ActiveCampaign
Website: www.activecampaign.com
ActiveCampaign is known for its advanced automation workflows and customer experience tools. It allows you to create personalized email campaigns, automate follow-ups, and connect with customers at the right time.
The platform integrates with Shopify, WordPress, Salesforce, and many other apps. ActiveCampaign also includes lead scoring, split automation testing, and CRM tools for sales teams. It is a powerful solution for businesses that want to improve engagement and customer relationships.
Price and Plans:
- Lite: $29/month
- Plus: $49/month
- Professional: $149/month
- Enterprise: Custom pricing
4. Marketo Engage (by Adobe)
Website: http://business.adobe.com
Marketo Engage is a premium marketing automation software designed for medium to large businesses. It provides tools for lead management, account-based marketing, AI-driven targeting, and campaign analytics.
Marketo helps businesses understand customer behavior and personalize their communication across channels like email, web, and mobile. Its advanced features make it suitable for B2B marketing and companies that need detailed reports. While the learning curve is higher, it is very powerful once set up.
Price and Plans:
- Pricing available on request
5. Zoho Marketing Automation
Website: www.zoho.com
Zoho Marketing Automation is a budget-friendly perfect marketing automation software for startups and growing businesses. It comes with email marketing, lead nurturing, customer segmentation, and analytics in one platform. Zoho allows you to track user behavior, score leads, and send personalized campaigns automatically.
It integrates with Zoho CRM and other Zoho apps, making it easy for businesses already using Zoho products. The platform is simple to use and affordable, making it an attractive option for small businesses.
Price and Plans:
- Standard: ₹720/month (per user)
- Professional: ₹1,800/month (per user)
- Enterprise: ₹3,600/month (per user)
6. GetResponse
Website: www.getresponse.com
GetResponse is a complete digital marketing tool that combines email marketing, landing pages, automation workflows, and webinar hosting. It is especially popular among eCommerce and online education businesses. The platform offers drag-and-drop email editors, ready-made funnels, and detailed analytics.
GetResponse also provides AI-powered suggestions and integrations with Shopify and WordPress. Its webinar feature makes it stand out from many competitors, making it a versatile choice.
Price and Plans:
- Free plan available
- Email Marketing: $15.60/month
- Marketing Automation: $48.40/month
- Ecommerce Marketing: $97.50/month
7. Pardot (by Salesforce)
Website: www.salesforce.com
Pardot, now called Marketing Cloud Account Engagement, is a Salesforce automation software designed for B2B businesses. It helps with lead generation, lead nurturing, scoring, and ROI tracking. Since it is built on Salesforce, it integrates perfectly with CRM to give a clear view of the customer journey.
Pardot allows companies to create email campaigns, automate workflows, and analyze the performance of every activity. It is best suited for medium and large companies that already use Salesforce.
Price and Plans:
- Growth: $1,250/month
- Plus: $2,500/month
- Advanced: $4,000/month
- Premium: $15,000/month
8. Klaviyo
Website: www.klaviyo.com
Klaviyo is a top choice for eCommerce businesses, especially those using Shopify. It helps send personalized emails and SMS based on customer behavior, such as browsing history or abandoned carts. The platform also provides pre-built templates, segmentation, and integrations with major eCommerce tools.
Klaviyo’s strength lies in increasing repeat purchases and customer loyalty with targeted campaigns. Many online stores use it to boost sales through data-driven automation.
Price and Plans:
- Free plan for up to 250 contacts
- Email plans start at $20/month
- Email and SMS plans start at $35/month
9. Sendinblue (Brevo)
Website: www.brevo.com
Sendinblue, now called Brevo, is a popular platform for small businesses that want affordable email and SMS automation. It offers easy-to-use email builders, contact segmentation, and workflow automation. The tool also provides CRM features, allowing businesses to track leads and manage customer relationships.
Brevo supports transactional emails, which is helpful for eCommerce stores. With real-time analytics and A/B testing, businesses can quickly improve their marketing campaigns.
Price and Plans:
- Free plan available with 300 emails/day
- Starter: $25/month
- Business: $65/month
- Brevo Plus: Custom pricing
10. Drip
Website: www.drip.com
Drip is designed for eCommerce businesses that want to personalize customer communication. It focuses on email and SMS automation with strong targeting based on customer behavior.
Drip provides tools for abandoned cart reminders, product recommendations, and customer re-engagement campaigns. The platform integrates with Shopify, WooCommerce, and Magento, making it easy to use for online stores. Drip helps businesses increase conversions by sending the right message at the right time.
Price and Plans:
- Plans start at $39/month (for 2,500 contacts)
- Pricing increases with the number of contacts
11. Keap (formerly Infusionsoft)
Website: www.keap.com
Keap is an automation tool that combines CRM, email marketing, and sales automation. It is designed for small businesses and entrepreneurs who want to manage everything in one place. Keap offers features like automated follow-ups, appointment scheduling, invoicing, and lead management.
It helps businesses reduce manual work and stay connected with their customers. With strong workflow automation and pipeline tracking, Keap is a good option for service-based businesses.
Price and Plans:
- Pro: $159/month
- Max: $229/month
- Max Classic: Custom pricing
12. Constant Contact
Website: www.constantcontact.com
Constant Contact is one of the oldest and most reliable email marketing platforms. It offers simple drag-and-drop email builders, hundreds of templates, and list management features. The platform also supports social media posting, event promotion, and surveys.
Constant Contact is easy to use, making it perfect for small businesses and non-technical users. It also includes reporting tools that help businesses measure open rates, clicks, and overall campaign performance.
Price and Plans:
- Lite: $12/month
- Standard: $35/month
- Premium: $80/month
13. Omnisend
Website: www.omnisend.com
Omnisend is a marketing automation tool built for eCommerce companies. It allows businesses to run email, SMS, and push notification campaigns from a single platform. The tool provides ready-made automation workflows for abandoned carts, welcome emails, and product updates.
Omnisend integrates with Shopify, BigCommerce, and WooCommerce, making it easy for online store owners. Its multi-channel approach helps businesses reach customers across different touchpoints, improving engagement and sales.
Price and Plans:
- Free plan for up to 250 contacts
- Standard: $16/month
- Pro: $59/month
- Enterprise: Custom pricing
14. Autopilot
Website: www.autopilothq.com
Autopilot is a visual marketing automation platform that focuses on customer journeys. It uses a drag-and-drop journey builder, making it simple to design workflows without technical skills. Businesses can automate email campaigns, SMS, and in-app messages.
Autopilot also provides integrations with CRM systems, Salesforce, and analytics tools. It’s clear visual style makes it easy to understand how customers move through the marketing funnel. This makes it a good choice for businesses that value simplicity and clarity.
Price and Plans:
- Professional: $49/month
- Business: $149/month
- Enterprise: Custom pricing
15. Moosend
Website: www.moosend.com
Moosend is an affordable email automation tool designed for startups and small businesses. It comes with an easy drag-and-drop editor, advanced segmentation, and real-time analytics. Moosend also provides AI-powered product recommendations, landing page builders, and subscription forms.
It integrates with major eCommerce platforms and CRM tools. The platform is beginner-friendly but powerful enough to run advanced campaigns. Its budget pricing makes it an attractive option for businesses just starting with automation.
Price and Plans:
- Free trial available
- Pro: $9/month
- Enterprise: Custom pricing
16. SharpSpring
Website: www.sharpspring.com
SharpSpring is a marketing automation platform designed for agencies and growing companies. It combines CRM, email automation, landing pages, and analytics in one platform. SharpSpring provides lead scoring, dynamic forms, and behavior tracking to personalize campaigns.
Agencies often choose SharpSpring because it offers flexible pricing and supports multiple client accounts. Compared to larger platforms like HubSpot, it is more affordable while still offering advanced features.
Price and Plans:
- Small business: $449/month
- Agency plan: Custom pricing
- Enterprise: Custom pricing
17. Insightly Marketing
Website: www.insightly.com
Insightly combines CRM and marketing automation in one platform. It allows businesses to build email campaigns, track leads, and manage customer relationships. The tool also offers project management and sales pipeline tracking, making it a complete business solution.
Insightly helps create personalized journeys for customers and provides detailed reporting. It is especially useful for companies that want CRM and automation in one place without managing multiple tools.
Price and Plans:
- Plus: $29/month per user
- Professional: $49/month per user
- Enterprise: $99/month per user
18. Ontraport
Website: www.ontraport.com
Ontraport is a marketing automation platform designed for entrepreneurs, service-based businesses, and online course creators. It combines CRM, email marketing, and payment collection in one tool.
Ontraport allows you to build membership sites, automate client onboarding, and manage digital products. It includes features like SMS marketing, landing page builders, and sales automation. For businesses that want both marketing and business management in one system, Ontraport is a strong option.
Price and Plans:
- Basic: $29/month
- Plus: $83/month
- Pro: $124/month
- Enterprise: $249/month
19. EngageBay
Website: www.engagebay.com
EngageBay is an all-in-one marketing platform designed for small and medium businesses. It combines marketing automation, CRM, sales tools, and customer support in one system.
EngageBay includes features like email sequences, social media posting, landing page builders, and live chat. It is affordable compared to bigger platforms but still powerful enough to handle advanced automation. Startups often choose EngageBay because it is budget-friendly and easy to set up.
Price and Plans:
- Free plan available
- Basic: $12.74/month
- Growth: $42.49/month
- Pro: $84.99/month
20. SendPulse
Website: www.sendpulse.com
SendPulse is a multi-channel marketing automation platform that combines email, SMS, web push, and chatbot marketing. It allows businesses to create automated campaigns that reach customers across different channels.
SendPulse also provides AI chatbots for WhatsApp, Telegram, and Facebook Messenger. The platform includes a drag-and-drop editor, contact segmentation, and transactional email support. With affordable pricing and easy setup, SendPulse is a great choice for startups and small businesses.
Price and Plans:
- Free plan available (up to 500 subscribers)
- Standard: $6.40/month
- Pro: $7.68/month
- Enterprise: Custom pricing
Comparison Table of Marketing Automation Apps
| Tool Name | Best For | Standout Feature |
| HubSpot Marketing Hub | Businesses of all sizes | Complete all-in-one platform with CRM integration |
| Mailchimp | Small businesses & beginners | Easy-to-use templates and beginner-friendly tools |
| ActiveCampaign | Advanced marketers & workflows | Powerful customer journey automation |
| Marketo Engage | Medium & large enterprises | AI-driven insights and account-based marketing |
| Zoho Marketing Automation | Startups & growing teams | Budget-friendly automation with lead scoring |
| GetResponse | E-commerce & educators | Built-in webinars and funnel builder |
| Pardot (Salesforce) | B2B companies | Deep Salesforce CRM integration |
| Klaviyo | Online stores (Shopify, WooCommerce) | Strong email + SMS personalization |
| Sendinblue (Brevo) | Small business marketing | Multi-channel campaigns with transactional email |
| Drip | E-commerce personalization | Behavior-based targeting and product recommendations |
| Keap | Entrepreneurs & service providers | CRM + invoicing + automation in one tool |
| Constant Contact | Simple marketing needs | Event promotion and survey tools |
| Omnisend | Multi-channel e-commerce | Ready-made workflows for online stores |
| Autopilot | Customer journey design | Visual drag-and-drop journey builder |
| Moosend | Budget-conscious businesses | AI-powered product recommendations |
| SharpSpring | Agencies | Multi-client support and affordable pricing |
| Insightly Marketing | CRM-focused businesses | Project management + sales pipeline in one tool |
| Ontraport | Online course creators & services | Membership site and payment collection |
| EngageBay | Small & medium companies | All-in-one (marketing, sales, support) |
| SendPulse | Multi-channel marketing | AI chatbots with email, SMS, and push campaigns |
Tips for Using Automation Effectively
Using automation wisely ensures better results. Here are some practical tips:
- Start small: Begin with basic tasks like welcome emails or social media scheduling.
- Personalize content: Use customer data to make messages relevant.
- Track & adjust: Monitor campaigns and tweak them based on performance.
- Integrate with other tools: Connect with CRM, eCommerce platforms, or analytics software.
- Maintain a human touch: Don’t over-automate; keep interactions genuine.
Following these steps will help you get the most out of your marketing automation efforts.
Final Words
Marketing automation apps make a big difference in how businesses handle their daily tasks. They cut down the time spent on emails, ads, and follow-ups while keeping campaigns more consistent and effective. In this blog, we looked at 20 apps that stand out for their features and ease of use.
The main point to remember is that the right tool depends on your needs. Some apps are great for small businesses looking for simplicity, while others offer advanced options for larger teams. No matter which one you choose, automation can help you save time, reach more people, and grow your business with less effort.
FAQs
1. What is a marketing automation app?
A marketing automation software is a plaatform that helps businesses manage tasks like emails, social media, ads, and customer follow-ups automatically, saving time and improving efficiency.
2. Do small businesses need marketing automation
Yes, small businesses can benefit greatly. Automation helps them save time, reach more customers, and stay consistent without needing a large team.
3. Which tasks can be automated in marketing?
You can automate emails, social media scheduling, customer segmentation, lead tracking, follow-up reminders, and performance reporting.
4. Are marketing automation apps difficult to use?
Most modern apps are designed to be user-friendly. Many come with drag-and-drop features and ready-made templates to make setup easy.
5. How do I choose the right marketing automation app?
Consider your business size, budget, and marketing goals. Compare features like email marketing, CRM integration, analytics, and ease of use before deciding.