15 Best White Label SEO Software in 2026 – Boost Client Results

Given the current scenario of the digital marketing environment, and the competitive audience, for agencies to offer great SEO and preserve their identity is challenging. The development of white label SEO software has aided agencies in providing fully branded SEO services without the need to build the tech that serves SEO. These systems are capable of keyword tracking, site auditing, client reporting, and competitive analysis, and fair systems logo and color brand customization to your agency.  

This is true whether your agency is a smaller sized agency that has ambitions to grow, or a larger established agency that is looking to improve operational efficiencies. The right white label SEO tool can influence service provisioning, client contentment, and profitability, and the following text serves to identify the top 15 in 2026.

What is White Label SEO Software and Its Role in Agency Workflows

White-label SEO software refers to pre-built SEO platforms that agencies can rebrand and sell to customers. These solutions take care of the technical details—tracking rankings, examining backlinks, auditing sites, and producing reports—all while appearing to come directly from your agency. Their role in agency workflows is revolutionary. Instead of spending months (and millions) developing proprietary tools, agencies can provide sophisticated SEO services right away. 

These platforms simplify the process of onboarding clients, automate report generation, consolidate data from various sources, and enable your team to concentrate on strategy instead of manual monitoring and tracking. By providing these tools as white-label services, agencies preserve their professional reputation, enhance client retention thanks to clear reporting, and open new profit centers with little to no additional effort.

Key Evaluation Criteria for White Label SEO Platforms

Here are the crucial aspects that should be taken into account when choosing white label SEO software for your agency:

  • Brand Customization Depth: The choice of the platform should be such that it provides absolute white-labeling consisting of custom domains, logos, color schemes, and the vendor branding’s complete removal from all materials that the client faces.
  • Reporting Flexibility: The software must give the opportunity to create, automate, and customize reports that can be scheduled, branded, and tailored to the different client needs and the levels of expertise provided.
  • Data Integration: The integration with Google Analytics, Search Console, Google My Business, and other main sources of SEO data must be seamless so that data can be understood holistically.
  • Client Portal Quality: An elegant, user-friendly client portal where the customers can come and go to their dashboards and reports independently is a big plus to your service offering.
  • Scalability and Pricing: The pricing strategy should be evaluated if it is supporting your growth plans, with reasonable costs when you add more clients or users to the platform.
  • Technical Support: Reliable vendor support is indisputable since the technical issues would directly affect your client relationships and the reputation of your agency.

Comparison Table: White Label SEO Tools

SoftwareStand Out FeaturesFree PlanLocal SEOBest For
SearchAtlasAI-powered content optimizationNoYesContent-focused agencies
AgencyAnalyticsAll-in-one marketing dashboard14-day trialYesMulti-service agencies
DashThisSimple drag-and-drop builder15-day trialLimitedQuick reporting needs
ReportGardenPPC + SEO combined14-day trialYesFull-service marketing
Raven ToolsComprehensive site auditor7-day trialYesTechnical SEO agencies
NightwatchAdvanced rank tracking14-day trialYesEnterprise rank monitoring
WhatagraphVisual marketing reports7-day trialLimitedCreative agencies
WebCEOComplete SEO toolkitYes (limited)YesBudget-conscious agencies
SiteGuruUser-friendly audits14-day trialLimitedBeginner-friendly needs
SEOReseller PlatformTurnkey reseller solutionNoYesWhite label resellers
VendastaLocal business platformDemo onlyYesLocal SEO specialists
The HOTH DashboardLink building focusedNoYesLink building agencies
Moz ProTrusted SEO metrics30-day trialYesEstablished agencies
SEMrushComprehensive SEO suiteLimited freeYesLarge-scale agencies
AhrefsSuperior backlink dataNoLimitedBacklink-focused work

15 Best White Label SEO Software (2026 Ranked List)

1. SearchAtlas (LinkGraph)

White Label SEO Software

From white-label SEO software to white-label SEO software, SearchAtlas by LinkGraph is resource intensive and comprehensive. Especially for agencies that want to get to the next level. To get the most out of SearchAtlas, it has to be integrated with the other parts of the LinkGraph ecosystem.

The added SEO tools include keyword research, site audits, rank tracking, and backlink analysis. SearchAtlas’s proprietary Content Genius has been a game changer for agencies that want to generate tons of search-optimized content. As a white-label solution, SearchAtlas offers fully customizable dashboards and reports. You can tailor everything to your agency’s brand.

Key Features:

  • AI content optimization engine
  • Advanced rank tracking
  • Comprehensive site auditing
  • Backlink monitoring tools
  • White-labeled client portals

Pros:

  • Strong and variable white-label features
  • Powerful content tools
  • Frequent improvement of services
  • Responsive client care

Cons:

  • More expensive
  • Requires a bit of a culture change
  • Requires training for the team

Pricing: Plans start at $49/month with custom enterprise pricing available

Ideal For: Content marketing agencies and SEO professionals requiring advanced optimization tools

Ratings: 4.6/5 

Website: searchatlas.com 

2. AgencyAnalytics

White Label SEO Software

AgencyAnalytics provides an integrated marketing dashboard that encompasses much more than just SEO. It includes social media, email marketing, PPC, and more. As white label SEO software, AgencyAnalytics shines in designing beautiful automated reports that clients can easily comprehend.

With over 75 integrated marketing channels, this software is perfect for agencies providing full scope digital services. Customization is easy through drag-and-drop report builders along with full stack branding options. By providing a client portal, hours of manual report generation are made obsolete while transparency is maintained.

Key Features:

  • More than 75 marketing integrations
  • Automated report generation
  • White-labeled client dashboards
  • Custom metric tracking
  • SEO campaign management

Pros:

  • Intuitive interface design
  • Excellent reporting automation
  • Strong integration ecosystem
  • Responsive customer service

Cons:

  • Can be pricey
  • SEO-only features limited
  • Occasional sync delays
  • Steep initial setup

Pricing: starting at $12 per campaign/month with volume discounts

Ideal For: marketing agencies requiring consolidated client reports and working across several channels.

Ratings: 4.7/5

Website: agencyanalytics.com 

3. DashThis

White Label SEO Software

DashThis has remarkable simplicity for agencies needing quick, professional reports without sacrificing functionality. This white-label SEO software also has an easily customizable drag-and-drop interface, so even the least technical folks at your agency can design impressive dashboards.

While less feature-rich than competitors for focused deep SEO analysis, DashThis specializes in merging data from many sources for thoughtfully designed reports. The system also performs automatic data refreshes, so it can deliver scheduled reports to clients directly.

Key Features:

  • Drag-and-drop report builder
  • Automated report scheduling
  • Multiple data integrations
  • White-label branding options
  • Template library included

Pros:

  • Very user-friendly
  • Quick setup process
  • Affordable pricing tiers
  • Clean report aesthetics

Cons:

  • Limited SEO tools
  • Fewer integration options
  • Basic customization features
  • No mobile app

Pricing: Plans start at $42/month for 3 dashboards

Ideal For: Agencies prioritizing simple, visual reporting over deep SEO analysis.

Ratings: 4.5/5 

Website: dashthis.com 

4. ReportGarden

White Label SEO Software

ReportGarden integrates SEO and PPC management and offers a seamless solution for marketers managing paid and organic searches. The white-labeled SEO solution offers advanced reporting particularly around budgets and ROI and tracking.

Agencies enjoy the proposal template creation, client budget management, and tracking performance of campaigns across multiple channels. Added to the typical SEO offering, the platform’s invoice management functions provide extra operational efficiency. 

Key Features:  

  • Combined SEO and PPC management
  • Advanced budget-tracking capabilities
  • Proposal-generation templates
  • Reporting across multiple channels
  • Integrated client billing  

Pros:

  • Extensive features
  • Effective PPC integration
  • Advanced budget management
  • Custom reports  

Cons:

  • Complicated to set up
  • Sluggish in certain areas
  • Basic local SEO

Pricing: $149/month and custom enterprise options

Ideal For: Most suitable for PPC and SEO integrated full-service digital marketing agencies.

Ratings: 4.4/5 

Website: reportgarden.com 

5. Raven Tools

White Label SEO Software

For more than ten years, Raven Tools has provided a complete suite of white-label SEO software, SEO and marketing tools and has earned a strong reputation in the industry. The platform excels in technical site auditing, offering comprehensive crawl reports that detail problems undermining a site’s performance in search engines.

Agencies also find value in Raven’s Marketing Reports feature, which allows them to merge data from dozens of sources and create reports that can be branded with their client’s logo. In a single platform, tools for competitor analysis, link building, and social media management are seamlessly integrated.

Key Features:  

  • Thorough site auditing
  • Competitor analysis tool
  • Link building management
  • Social media integration
  • White-labeled reporting suite

Pros:

  • Extensive feature set
  • Mature, stable platform
  • Strong technical audits
  • Good value pricing

Cons:

  • Dated interface design
  • Occasional sync issues
  • Limited modern integrations
  • Fewer updates recently

Pricing: Plans start at $79/month with multiple tiers available

Ideal For: Technical SEO agencies focused on comprehensive site audits

Ratings: 4.3/5 (trusted veteran platform)

Website: raventools.com

6. Nightwatch

White Label SEO Software

Nightwatch has remarkable precision in advanced rank tracking across different search engines and geographical locations. This white label SEO software provides tracking down to the local pack level, monitors featured snippets, and compares results between mobile and desktop devices.

The greatest asset of Nightwatch is the versatility of its reporting—agencies can build client-specific custom dashboards displaying only the most important data ratings. Nightwatch also offers Google Analytics integration along with backlink monitoring, site audits, and audits. 

Key Features:  

  • Advanced rank tracking
  • Local pack monitoring
  • Featured snippet tracking
  • Custom dashboard creation
  • Multi-location tracking support

Pros:

  • Highly accurate rankings
  • Excellent local tracking
  • Flexible reporting options
  • Strong API access

Cons:

  • Focused mainly rankings
  • Limited content tools
  • Smaller integration library
  • Less brand recognition

Pricing: Starting at $39/month with custom enterprise pricing

Ideal For: Agencies prioritizing precise rank tracking and local SEO monitoring

Ratings: 4.6/5 (praised for accuracy)

Website: nightwatch.io

7. Whatagraph

White Label SEO Software

Whatagraph makes spectacular visual reports with clients in mind, turning raw marketing data into digestible information. Though not exclusively focused on SEO, this is white label SEO software, and happens to be one of the most SEO report designers in the industry. Infographics, visual storytelling, and charts pivot complex data into something more approachable.

Agencies can merge SEO tools with social media, PPC, and marketing analytics and present the data in cohesive formats thanks to more than 45 integrations offered by the platform.

Key Features:

  • Infographic visual reports
  • 45+ marketing integrations
  • Automated report delivery
  • White-label customizable options
  • Cross channel data visualization

Pros:

  • Profound report design
  • Reports issued to clients are user friendly
  • Data visualization is seamless
  • Options for branding are plentiful

Cons:

  • Analytics are not as robust
  • Cost structure is on the pricey end
  • Tools centered on SEO are limited
  • Customization of templates is restricted

Pricing: Starts at $249/month with customized options

Best for: Creative agencies that prioritize visual storytelling and presentations for clients.

Ratings: 4.5/5 (loved for aesthetics)

Website: whatagraph.com

8. WebCEO

White Label SEO Software

WebCEO provides a fully integrated SEO toolkit that allows extensive white-labeling options and comes at reasonable prices. The white label SEO software is all-inclusive as it provides agencies with rank tracking, site audits, keyword research, backlink analysis, competitor research, and social media monitoring.

The platform is distinguished by its extensive white-label features that consist of custom domains, branded mobile applications, and reseller programs. Agencies with particular needs can also benefit from cloud-based and on-site deployment alternatives.  

Key Features:  

  • Complete SEO toolkit  
  • Custom domain options  
  • White-labeled mobile apps  
  • On-premise installation available  
  • Reseller program included  

Pros:

  • Impressive overall functionality  
  • Competitive pricing  
  • Great white-label options   
  • Desktop version available  

Cons:

  • Older interface design remains  
  • Requires more training   
  • Complex navigation system  
  • Few recent integrations  

Pricing: Starting at $33/month with various package options

Ideal For: Budget agencies wanting complete SEO tools.

Ratings: 4.2/5 (valued for affordability)

Website: webceo.com

9. SiteGuru

White Label SEO Software

SiteGuru manages to simplify technical SEO auditing, providing a good entry point for agencies with less technical clients, and seamless interface for less technical clients. This white label SEO software scans and identifies site problems, automatically fixing core issues and prioritizing recommendations.

While avoiding jargon, the software emphasizes the importance of SEO and makes it accessible. SiteGuru’s automated monitoring helps agencies to proactively manage client site health by alerting them of newly surfaced problems.  

Key Features:  

  • Easy-to-understand site audits  
  • Actionable recommendations in simple terms  
  • Monitoring and alerting automation  
  • Reporting options to white label  
  • Recommendations based on priority  

Pros:

  • Simple to comprehend and analyze  
  • Easy explanation for clients  
  • Setup in a few minutes  
  • Competitive pricing starting  

Cons:

  • No advanced capabilities  
  • Few options for integrations  
  • Rank tracking is quite simplified  
  • Small range of tools  

Pricing: Plans with tiered options starting at $40/month  

Ideal For: Agencies focusing for small businesses with simple and easy to understand SEO.

Ratings: 4.4/5 (appreciated for simplicity)

Website: siteguru.co

10. SEOReseller Platform

White Label SEO Software

The SEOReseller Platform caters specifically to agencies focused on white-label SEO services. No other white-labeling platform comes close—this one was designed for resellers from the get-go. Beyond SEO, the platform offers tools for client management, fulfillment tracking, and reseller-specific guru features.

The platform tools include rank tracking, site audits, backlink analysis, keyword research, and everything is fully brandable. For agencies that need more assistance, SEOReseller offers fulfillment services as well.  

Key Features:  

  • Purpose-built for resellers  
  • Client management system  
  • Fulfillment service integration  
  • Complete white-label toolkit  
  • Reseller support resources  

Pros:

  • Reseller-focused design  
  • Strong support ecosystem  
  • Fulfillment options available  
  • Comprehensive branding control  

Cons:

  • Requires subscription commitment  
  • Less known brand  
  • Limited public reviews  
  • Newer platform  

Pricing: Custom pricing based on agency needs and services  

Ideal For: Dedicated white-label SEO resellers and agencies

Ratings: 4.3/5 (strong reseller feedback)

Website: seoreseller.com

11. Vendasta

White Label SEO Software

Vendasta’s target is agencies that serve local businesses and have access to a wide range of white-label products in the marketplace. Even though the company has not limited itself to only one area, its platform’s SEO tools include the very important functions of management, local listing management, website optimization, and reporting.

Vendasta’s approach is a bit different since it combines software with a marketplace where agencies can take advantage of additional services to resell. The platform is great in local SEO management which is why it is very useful for agencies dealing with brick-and-mortar businesses. 

Key Features:

  • Local SEO specialization
  • Reputation management tools
  • Marketplace of services
  • White-label product suite
  • CRM integration capabilities

Pros:

  • Strong local focus
  • Extensive product marketplace
  • Professional sales tools
  • Comprehensive local features

Cons:

  • Complex pricing structure
  • Overwhelming feature set
  • Higher cost investment
  • Steeper learning requirements

Pricing: Custom pricing starting around $359/month based on configuration

Ideal For: Agencies specializing in local business marketing and SEO

Ratings: 4.4/5 (praised for local tools)

Website: vendasta.com

12. The HOTH Dashboard

White Label SEO Software

The HOTH Dashboard is all about link building and content marketing, and it has white label capabilities. While being recognized as one of the top companies offering link building services, HOTH came up with this platform specifically to help the agencies to manage and report on their backlink campaigns.

The white label SEO software is equipped with rank tracking, site audits, and reporting features, but its true power lies in managing link building campaigns. Agencies can either use HOTH’s fulfillment services or keep track of their own link building efforts through the branded dashboard.

Key Features:

  • Link building focus
  • Campaign management tools
  • Backlink tracking features
  • Content marketing integration
  • White-labeled client reporting

Pros:

  • Link building expertise
  • Quality fulfillment services
  • Strong reporting features
  • Established reputation

Cons:

  • Narrower tool focus
  • Limited beyond backlinks
  • Requires service purchase
  • Less comprehensive toolkit

Pricing: Starting at $99/month with service packages available

Ideal For: Agencies emphasizing link building in their SEO strategies

Ratings: 4.5/5 (trusted for links)

Website: thehoth.com

13. Moz Pro (via Looker Studio reports)

White Label SEO Software

Moz Pro continues to be one of the most reliable sources in the field of SEO, providing top-notch metrics and tools. Though Moz does not provide white-label reporting directly, agencies can still make branded reports by combining Moz data with Google Looker Studio.

The setup of this method is a bit complicated but it gives access to the impressive Domain Authority scoring, keyword ranking, site audits, and backlink analysis of Moz. The mix provides both trustworthiness and personalization, but it is labor-intensive as compared to the ready-made white label solutions.

Key Features:

  • Trusted Domain Authority
  • Comprehensive keyword research
  • Advanced site crawling
  • Link Explorer backlinks
  • Looker Studio integration

Pros:

  • Industry-leading metrics
  • High credibility factor
  • Excellent data quality
  • Regular tool updates

Cons:

  • No native white-labeling
  • Requires Looker setup
  • Higher price point
  • Technical integration needed

Pricing: Plans start at $99/month with multiple tiers

Ideal For: Established agencies leveraging Moz’s trusted metrics and brand authority

Ratings: 4.6/5 (industry standard)

Website: moz.com

14. SEMrush (white-label via API + Looker Studio)

White Label SEO Software

On the other hand, SEMrush is claimed by some to be the one that offers the baddest and the most complete SEO instruments as they spread from just keyword research and competition analysis to content marketing, tracking ranking, and even performing technical audits on the website. SEMrush does not have a built-in white-label reporting option, but it allows firms to use its API along with Google Looker Studio to produce a completely branded presentation of the data.

The secret behind this extremely powerful white label SEO software is the technicality attached to it that can open the full potential of SEMrush’s gigantic database and its advanced features under your agency’s name.

Key Features:

  • Massive keyword database
  • Comprehensive competitor analysis
  • Content marketing toolkit
  • Technical SEO audits
  • API access available

Pros:

  • Unmatched feature breadth
  • Excellent data quality
  • Regular feature additions
  • Strong training resources

Cons:

  • Premium pricing tiers
  • No native white-labeling
  • Requires API integration
  • Can overwhelm users

Pricing: Starting at $139.95/month with custom enterprise plans

Ideal For: Large agencies requiring the most comprehensive SEO data and tools

Ratings: 4.7/5 (industry leader)

Website: semrush.com

15. Ahrefs (limited white label via Looker Studio)

White Label SEO Software

Ahrefs has the biggest and the most continuously updated backlink index, thus, making it a must-have tool for the agencies that focus on doing link analysis and researching competitors. It is similar to SEMrush and Moz in a way that Ahrefs does not provide native white-label options, however, agencies can still move data to Google Looker Studio for reporting under their brand.

Ahrefs stands out in backlink analysis, keyword research, content gap analysis, and rank tracking. The site’s Site Explorer and Content Explorer tools are very powerful for competitive research and thus cement Ahrefs’ position as an essential hound.

Key Features:

  • Largest backlink database
  • Frequent index updates
  • Content gap analysis
  • Rank tracking tools
  • Site auditing capabilities

Pros:

  • Superior backlink data
  • Excellent competitor research
  • Intuitive interface design
  • Fast, accurate crawling

Cons:

  • No built-in white-labeling
  • Premium pricing only
  • Limited local features
  • Requires export setup

Pricing: Plans start at $139/month with various options

Ideal For: Agencies prioritizing backlink analysis and competitive intelligence

Ratings: 4.8/5 (highest rated)

Website: ahrefs.com

Best Free White Label SEO Software

SEOptimer

In SEOptimer’s case, the agency is given a free website auditing tool that can be white-labeled for new client attraction. The platform presents SEO audit reports that look professional and are made to discover technical problems, opportunities for on-page optimization, and performance issues. The amount of white-labeling available for the free version is just the basic one but the paid plans allow more extensive customization. SEOptimer’s lead generation strategy is such that it sits perfectly with agencies that need a free tool to showcase value to the prospects before making them full clients.

Free Features:

  • Basic website audits
  • White-labeled report PDFs
  • Lead generation tools
  • Limited monthly audits

Website: seoptimer.com

Ubersuggest Agency Reports

On the other hand, Neil Patel’s Ubersuggest has a free tier in which the reporting capabilities come with limited white-labeling. The platform offers all the necessary features for keyword research, competitor analysis, backlink data, and site auditing. Although the number of searches and reports is limited for the free version, agencies are still allowed to make reports under their brand for potential clients. Ubersuggest’s user-friendly interface and clear insights will give the first-time users a pleasant experience, though serious businesses would soon need to switch over to the paid version for the required capacity.

Free Features:

  • Limited keyword research
  • Basic site audits
  • Competitor overview data
  • Branded report generation

Website: neilpatel.com/ubersuggest

Company-branded GSC & GA dashboards via Data Studio (Looker Studio)

Google’s Looker Studio (previously known as Data Studio) is a no-cost service available to agencies for designing custom, branded dashboards that pull data from Google Search Console, Google Analytics, and other sources. Although it needs a more technical setup than dedicated SEO tools, Looker Studio smothers unlimited flexibility in reporting and branding. Agencies can set up templates that will automatically take in the client data, which provides powerful white-label SEO software functionality without the need for any investment apart from time.

Free Features:

  • Unlimited dashboard creation
  • Complete customization control
  • Google data integration
  • Automated data refresh

Website: lookerstudio.google.com

Free local SEO audit tools from BrightLocal (limited)

BrightLocal has a few free tools available that are meant for local SEO audits and they are really limited. One of the free features is local search ranking checks which are very basic and the other one is citation audits. Nevertheless, the paid subscription is the only way to access all the numerous and detailed BrightLocal features, yet, the free tools are sufficient for initial conversations with potential clients. As the platform is focused on local SEO, the agencies that are targeting local businesses needing better visibility will find the free offerings especially valuable.

Free Features:

  • Basic local rankings
  • Limited citation audits
  • Review monitoring (limited)
  • Local visibility checks

Website: brightlocal.com

BrightLocal

The main BrightLocal platform gives a free trial instead of a permanently free tier, but comprehensive local SEO features are included during the trial period. The main activity where the agencies can test is the white-label reputation management, citation building, local rank tracking, and reporting capabilities. The trial provides full access to branded client reports and dashboards, allowing agencies to evaluate whether BrightLocal’s local SEO specialization fits their needs before shifting to a paid plan.

Free Features:

  • Full trial access
  • White-label reporting test
  • Local rank tracking
  • Reputation management trial

Website: brightlocal.com

SearchAtlas

SearchAtlas provides a limited free trial as well that allows agencies to experiment with the abilities of its white label SEO software before buying. The trial comes with access to the platform’s AI-powered content tools, rank tracking, site auditing, and reporting features. Even though the trial is not a free one all the time, it gives an agency sufficient time to judge if SearchAtlas’s advanced content optimization and comprehensive SEO toolkit are worth the investment for your agency’s specific needs.

Free Features:

  • Full-featured trial period
  • AI content tools
  • Rank tracking access
  • White-label report testing

Website: searchatlas.com

How to Choose the Best White Label SEO Platform

Choosing the appropriate white label SEO program necessitates thorough scrutiny of your agency’s particular requirements:

  • Evaluate Your Customer Base – Think about whether your customers are local businesses, e-commerce stores, or large corporations. Different platforms are better suited to different types of clients, so be sure the tool’s advantages correspond with your customers’ needs.
  • Decide on the Extent of White-Label – Not every platform provides the same amount of customization. If you just want branded reports or also want complete custom domains, mobile apps, and the removal of all vendor references from the client experience, then find out what your needs are.
  • Identify Feature Requirements – Make a list of the SEO features that your agency can’t work without and the ones that are simply nice to have. Don’t spend money on full-featured packages if you need only basic rank tracking and reporting, or vice versa.
  • Try Before You Buy – Make use of free trials to test the user-friendliness of the interface, the quality of the reports, and the responsiveness of customer support. Get the members of your team to trial the platform with actual client situations before going to a decision.
  • Think About Scalability – Take into account how changing the number of clients or users will impact your pricing. Some platforms become pricey very quickly with higher user numbers, while others give volume discounts that are beneficial for unit economics as you expand.
  • Look for Latest Reviews – Keep an eye on the contemporary user comments on platforms like G2, Capterra, and Trustpilot. Support, data accuracy, and billing practices are potential trouble spots and thus, comments in these three areas should be given special attention to avoid future headaches.

Conclusion

Selecting appropriate white label SEO software can enhance your agency’s effectiveness, quality, and profit. Each of the fifteen platforms highlighted in this guide has distinctive advantages, such as the AI-enabled content optimization offered by SearchAtlas and the incomparable backlink data from Ahrefs. Relatively new agencies on white label SEO can check more affordable offers first, such as WebCEO and SiteGuru, which have excellent value for cost and are not excessively complex. 

Established agencies with varied clients will likely require a more complete solution, such as AgencyAnalytics, or a more focused solution, such as Vendasta for local SEO. Each agency has distinct target clients, budget limits, and growth ambitions. Focus on software that will help you deliver your agency’s value. The tools you select should enable you to provide excellent service while developing your SEO service offerings.

FAQs

What does white label SEO software mean? 

It’s a kind of software that lets agencies rebrand it as their own and offer it to customers. These tools offer services that perform SEO tasks like rank tracking, reporting, and audits under your agency’s branding instead of the vendor branding.

Is white label SEO software costly? 

Costs differ a lot. It can go from as cheap as 33/monthforverybasicserviceslikeWebCEOto300+ for very extensive services. For most budgets, there are services as many providers do tiered pricing depending on how many clients there are or the features required.

Is it possible to remove the vendor branding entirely? 

Whether you can do that or not is platform-dependent as well as the pricing tier. For premium, complete white-labeling, such as custom domains and no references to the vendor at all, is usually the case, while basic plans may contain some attribution in the reports or dashboards.

Will I need technical skills to operate white-label SEO software? 

Most new platforms cater to such people with their design. However, certain integrations like SEMrush or Ahrefs with Looker Studio for white-label reports do need some technical know-how or a dev.

Which white label SEO software is ideal for newbies? 

For agencies new to white-labeling, SiteGuru and DashThis offer the most user-friendly experiences with simple setup and intuitive interfaces. AgencyAnalytics also provides excellent.