
Zepto has become the fastest growing quick commerce in India also considered as Most Profitable Franchise in India. It has disrupted the grocery delivery sector with its ambitious 10-minute deliveries model. Founded in the middle of the COVID-19 pandemic, this Mumbai-based startup has turned into a unicorn with its valuation of $3.6 billion by June 2024.
The success story of the company is remarkable, and it offers profitable franchise possibilities to the business entrepreneurs interested in the flourishing quick commerce sector in India. As urbanization spurred the popularity of instant grocery delivery services in India, the Zepto franchise cost and investment terms have taken a center stage in the minds of entrepreneurs who are considering venturing into this lucrative niche of business.
What is Zepto?
Zepto is a hyperlocal grocery delivery service that offers to deliver basic necessities within 10 minutes of placing the order. The business model of the company is based on strategically placed dark stores or micro-warehouse within the urban centers to guarantee super-fast delivery. These small warehouses supply high-demand grocery, beverages, snacks, and household products, which allows faster order processing and dispatch in these warehouses.
The platform uses cutting-edge technology, such as AI-based demand forecasting, optimized routing algorithms, and real-time inventory management systems to stay efficient in operations. It is necessary to have an idea of the Zepto franchise cost structure as the company is constantly expanding its network of dark stores in major Indian cities via franchise partnerships.
Zepto vs Other Quick Commerce Platforms
Feature | Zepto | Blinkit | Swiggy Instamart | Dunzo |
Delivery Time | 10 minutes | 10-15 minutes | 15-30 minutes | 30-60 minutes |
Franchise Model | COFM & FOFO | Company-owned | Franchise partnerships | Limited franchise |
Initial Investment | ₹30-90 lakh | ₹50-80 lakh | ₹40-70 lakh | ₹25-50 lakh |
Coverage Area | 10+ cities | 15+ cities | 25+ cities | 8+ cities |
Product Range | 3000+ items | 2500+ items | 4000+ items | 2000+ items |
Technology Focus | AI-driven logistics | Route optimization | Integrated ecosystem | Hyperlocal delivery |
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Zepto Founder and Company Overview

Zepto was founded by childhood friends Adit Palicha and Kaivalya Vohra, who encountered the inefficiencies of grocery delivery services, first hand, during the pandemic lockdowns. Both businessmen had a knack of entrepreneurship since they were born into engineering families and started their ride-sharing company, GoPool, which became very profitable and sold to them. Their schooling years saw them attend in Dubai and later they attended Stanford University to study computer science. Nevertheless, the pandemic forced them to come back to Mumbai, where they discovered the gap in the market that will later lead to the creation of Zepto. Their first venture KiranaKart was a 45-minute grocery delivery service that taught them some important lessons about operational efficiency. With these lessons in mind, they redeveloped their idea into Zepto which would be differentiated by its promise of delivering within 10 minutes.
The history of the company funding indicates the belief of the investors in its business strategy and potential. Early investors like Global Founders Capital, 2AM Ventures, and Contrary Capital saw the novelty of Zepto’s approach to quick commerce. The rapid growth of the startup to unicorn status in a relatively short period of time shows the desire of the market for convenient solutions in the sphere of grocery delivery. In 2024, Zepto has a workforce of more than 1,000 employees in different areas including technology development and logistics coordination.
The growth strategy of the company is to open more dark stores in densely populated urban locations where the fastest delivery services are in demand. When entrepreneurs are considering the Zepto franchise cost, they can have a lot of confidence in the long-term viability of the platform based on this positive growth trend.
Why Invest in a Zepto Franchise?
The fast commerce industry in India is one of the most rapidly expanding sectors of the digital economy due to the shift in consumer behavior and urbanization. Zepto franchise gives the entrepreneur a tried-and-true business model, with the technology infrastructure in place and a recognizable brand.
- Market Leadership: Zepto has a strong market share in the 10-minute delivery category with well-established operational processes and client retention.
- Technology Edge: The advanced AI-based inventory management and route optimization systems are used to guarantee an efficient operation and competitive benefit over traditional retailers.
- Emerging Demand: Urban consumers are demanding instant delivery services, which will generate sustainable and growing demand in large cities as well.
- Scalable Model: Dark store concept can be scaled very fast and has uniform operations, inventory management, and delivery procedures across different stores.
- Brand Recognition: Zepto has a good brand presence and marketing investments which allows franchisees to gain instant benefits on customer trust and market exposure.
Franchise Types
Zepto has two distinct franchise models which are tailored to suit the individual investment capabilities and business preferences:
Company-Owned & Franchise-Managed (COFM)
The COFM model enables entrepreneurs to operate Zepto and the business to keep physical assets such as dark store infrastructure, inventory and technology systems. This structure would greatly decrease the initial capital outlay of franchisees and avail to them ready-made operational systems.
Under this model, Zepto takes care of rent, utilities and infrastructure expenses, whereas the franchisee takes care of day to day operations such as staffing, customer service, and local marketing activities. The franchise model is characterized by the revenue-sharing system where the franchisee is entitled to 15-20% of the net revenues, and it is a promising model when the financial risk exposure is of primary importance to a franchisee.
Franchise-Owned & Franchise-Operated (FOFO)
The FOFO model enables the franchisee to enjoy full ownership and operational control as he/she invests in the establishment and operation of the dark store. This method demands more capital outlay but has more profit potential and independence of business.
Franchisees have all the physical assets of the company, procurement of inventory, and operational decisions in terms of the brand of Zepto. Franchisees are usually entitled to the 90-95 percent of profits after royalties payable to Zepto, which makes this franchise model an excellent choice to investors who want to have complete ownership of the business with high growth potential.
Zepto Franchise Cost and Profitability (Zepto Dark Store Franchise)
Initial Investment Requirements
Investment Component | COFM Model | FOFO Model |
Franchise Fee | ₹5-8 lakh | ₹10-15 lakh |
Security Deposit | ₹3-5 lakh | ₹8-12 lakh |
Equipment & Technology | ₹8-12 lakh | ₹20-25 lakh |
Working Capital | ₹10-15 lakh | ₹25-30 lakh |
Marketing & Branding | ₹2-3 lakh | ₹5-8 lakh |
Total Investment | ₹30-40 lakh | ₹80-90 lakh |
Setup Cost for Dark Store
Setup Component | Cost Range | Description |
Store Space (1500-2000 sq ft) | ₹15-25 lakh | Rent deposit, renovation, electrical fittings |
Refrigeration Units | ₹8-12 lakh | Commercial freezers, chillers, display units |
Inventory Management System | ₹3-5 lakh | Software, scanners, POS systems |
Storage Equipment | ₹4-6 lakh | Shelving, storage containers, organization systems |
Delivery Infrastructure | ₹5-8 lakh | Bikes, helmets, delivery bags, GPS devices |
Expected Revenue and Profit Margins
Financial Metric | COFM Model | FOFO Model |
Monthly Revenue | ₹25-40 lakh | ₹35-60 lakh |
Operating Expenses | ₹18-28 lakh | ₹20-35 lakh |
Gross Profit | ₹7-12 lakh | ₹15-25 lakh |
Franchisee Share | ₹1.5-2.5 lakh | ₹14-23 lakh |
Break-even Period | 18-24 months | 12-18 months |
Cost Breakdown Analysis
- The initial franchise fee includes: Brand licensing, training programs, operational guidelines and ongoing support systems
- The cost of technology will be: POS systems, inventory management software, mobile applications, and integration with Zepto central platform
- Working capital needs: the first stock of inventory, salaries of the employees during the first three months, marketing costs, and operation buffer
- Recurring operating costs: Payroll of staff, electric, gas and water bills, repairs and maintenance, insurance and marketing investments
- Revenue sharing model: Depend on the model of franchise with higher profit retention in FOFO but requires higher investment commitment
Profitability and ROI
The profitability of Zepto franchise varies with several factors related to its operations and market but with most franchisees breaking even in a 12-24 months period of operation. The FOFO model usually has more absolute profits as it has full ownership of the operations and revenue stream, whereas the COFM model has a low-risk entrance with a stable profit.
The choice of location is an important determinant of success and will have larger orders in high-density urban settings and close to residential complexes. Efficient inventory management, productivity of staff and customer service level have a direct effect on profitability measures. Being aware of the Zepto franchise cost structure will allow the investors to gauge how potential returns will match with the requirements of the franchise as those who have succeeded have seen returns of 25-35% annually after the initial establishment phase.
Factors Influencing ROI
- Location: Urban areas with high population density and few competitors are the guarantee of the stability of order volumes and revenues.
- Operational Efficiency: Efficient inventory control, efficient staff scheduling, and cost control measures all contribute to maximize profit margins and sustainability of the business.
- Local Competitive Landscape: Local competitive environment influences pricing, cost of acquiring customers and general market share of the service region.
- Customer Retention: The establishment of loyal customer relationships through the consistency of service quality has the effect of cutting the marketing expenses and providing predictable revenues streams to a long-term success.
- Inventory Management: The effective stock turnover, demand planning and waste elimination have a direct effect on cost of goods sold and the overall profitability.
- Technology Utilization: The effective use of Zepto technology platform in order processing, delivery optimization, and customer engagement leads to improved use of operation efficiency and reduces manual errors.
How to Apply for a Zepto Franchise
Step-by-Step Franchise Application Process
- Initial Research and Information-gathering: Visit Zeptos franchise development department on their official site or business development channels to indicate interest and get detailed information packages on franchise offerings and criteria.
- Budgetary Evaluation and Paperwork: Fill in financial qualification and paperwork, submit bank statements, income tax returns, and other financial records to prove financial background and business acumen in terms of franchise assessment.
- Business Plan Submission: Submit a detailed business plan with market analysis, preference of location, operational strategy and financial projections of the proposed franchise territory.
- Location Identification and Approval: Collaborate with Zepto real estate team to identify viable locations to build the dark store, and ensure that it meets and complies with the company standards such as accessibility, storage capacity and coverage of delivery radius.
- Final Contract and Implementation: The franchise agreement is signed, franchisee fee and initial deposits are paid, and the setup process starts including hiring of the staff, training regimes, and store preparation to start the operations.
Online and Offline Procedures
- Digital Application: Fill online franchise inquiry forms via Zepto’s official webpage, with simple business details and contact information to do the initial screening.
- Document Submission: Submit the required financial documents, business references, and identifications proofs through online platforms that are secure and can be verified and processed by the franchise team.
- Video Conferences: Have video meetings with franchise development managers to discuss the business models, investment requirements and work operation expectations at length.
- Physical Verification: In-presence meetings at Zepto offices to have final talks, verification of documents and sign off of legal agreements with the company representatives.
- Site Inspection: Liaise with Zeptos real estate team to visit the sites, perform feasibility and approval procedures prior to establishing the final set up.
Important Documents Required
- PAN Card and Aadhar Card of all Business Partners
- The last 12 months Bank statements indicating financial stability
- Tax Returns of the last 3 years
- Business registration certificates and GST registration documents
- Some property or a lease to build proposed franchise location
- Educational certificates and experience certificates
- Banking institution or business associates references
- No-objection certificates of the existing business commitments in case it exists
Zepto Seller Registration
The seller registration program by Zepto allows local retailers, wholesalers, and suppliers to sign up to the platform and connect to customers across the quick commerce network. The registration program enables the businesses to list their products on Zepto platform and they retain their independent operations and pricing strategy. Registered sellers also get the advantage of Zepto already having a built-in customer base, delivery infrastructure, and technology platform without having to make a substantial upfront investment in franchise operations.
The model would be suitable to the current players in the grocery retail industry that would like to expand their operations through online channels with the help of Zepto in terms of brand awareness and operational efficiencies. Learning the difference between seller registration and traditional Zepto franchise cost commitments can help businesses determine the most suitable type of partnership to the particular situation and their growth potential.
Steps for Seller Registration
- Platform Registration: Go to the Zepto seller portal and complete the registration form to get started with basic business information, contact, and product category you want to sell on the platform.
- Document Verification: Provide your business documents such as GST registration, FSSAI license, bank account details and product certifications to be verified by the Zepto onboarding team.
- Product Catalog Creation: Suppliers can upload the product details, images, descriptions, and pricing information to the seller dashboard keeping it in line with the quality standards and category requirements of Zepto.
- Quality Check: Subject products to quality check and sample testing by Zepto quality assurance department to test the quality and safety of products before they go to customers.
- Training and Integration: Full seller training programs on how to manage orders, update inventory, process payments and customer support policies prior to onboarding the system.
- Go Live and Support: Activate your seller account, start receiving orders on Zepto platform and get continuous support in technical problems, business development and operation related questions.
Seller Requirements and Guidelines
- Legal registration of business and GST certificate
- FSSAI approved food and beverage products that are validated now
- Minimum order fulfillment capacity of 50-100 per day
- Product testing and quality assurance processes
- Dedicated order management point of contact and customer queries
- Inventory management system that can be used with Zepto platform requirements
- Competitive pricing mechanism in accordance with the market standards and customer requirements
Zepto Delivery Partner Program
The Zepto delivery partner program provides a flexible income opportunity to people interested in participating in the gig economy using quick commerce as a delivery service. The delivery partners become the core of Zepto delivery guarantees of 10-minute delivery, and it requires effective organization and the provision of consistent service quality. The program is flexible in terms of full time and part-time participants so that people can select hours that fit their schedules and financial objectives.
Partners enjoy weekly remunerations, incentives of performance, insurance cover and extensive support systems. Although this opportunity does not entail the Zepto franchise cost burden of operating a dark store, it offers an affordable gateway into the world of quick commerce with low initial investment commitments.
Steps to Join as Delivery Partner
- Download the Zepto Delivery Partner app in your mobile app store and create an account with the basic personal information.
- The registration process will be complete by updating your personal details, contact information and preferred working areas in the app.
- They have to submit the required documents such as Aadhar card, PAN card, driving license and vehicle registration certificates so that they can be verified.
- All required training courses that are offered within the app on the subject of safety measures, customer service practice, and delivery process.
- Start receiving delivery requests as soon as your documents are confirmed and the training is over, making money by the successful ordering of the request.
Delivery Partner Earnings and Incentives
Earning Component | Amount Range | Description |
Per Delivery Fee | ₹15-25 | Base earning per successful delivery completion |
Distance Bonus | ₹2-5 per km | Additional payment for longer delivery distances |
Peak Hour Surge | 1.5x-2x rate | Enhanced earnings during high-demand periods |
Weekly Incentives | ₹500-2000 | Performance bonuses for completing target deliveries |
Referral Bonus | ₹1000-3000 | Rewards for bringing new delivery partners to platform |
Monthly Earnings | ₹20,000-40,000 | Average monthly income for active delivery partners |
Zepto vs Blinkit
Comparison Factor | Zepto | Blinkit |
Delivery Speed | 10 minutes guaranteed | 10-15 minutes average |
Franchise Investment | ₹30-90 lakh | ₹50-80 lakh |
Franchise Model | COFM & FOFO options | Primarily company-owned |
App Features | AI-powered recommendations | Voice search, smart lists |
Product Range | 3000+ items | 2500+ items |
Geographic Coverage | 10+ cities | 15+ cities |
Technology Focus | Route optimization | Inventory prediction |
Growth Trajectory | Rapid expansion | Stable market presence |
Customer Support | 24/7 chat support | Phone and chat support |
Partnership Flexibility | Multiple investment models | Limited franchise options |
Contact Details and Support
Contact Method | Zepto | Blinkit |
Franchise Inquiry | franchise@zepto.com | business@blinkit.com |
Seller Support | seller@zepto.com | merchant@blinkit.com |
Delivery Partner | partner@zepto.com | rider@blinkit.com |
Business Hours | 24/7 support | 6 AM – 12 AM |
Response Time | Within 2 hours | Within 4 hours |
Conclusion: Is Zepto Franchise Profitable?
The Zepto franchise is a favorable venture that can be entered at an optimal price in the Indian quick commerce industry that is currently growing at a very high rate, with good prospects of a sustainable ROI. The company has an established business model, proven technology infrastructure and established brand name which gives the franchisees competitive advantage over other independent grocery retailers.
The demand of instant delivery services in the market is increasing and continuing to rise in the urban centers due to shifting consumer behavior and the rising rates of digital adoption. Success will however be based on how well the Zepto franchise cost is evaluated against the local market conditions, level of competition and efficiency factors. With sufficient capital, business experience and operational excellence commitment, entrepreneurs can realise profitable returns within 12-24 months of setting up their franchise operations, which makes Zepto an enticing investment proposition in the changing retail environment.
Frequently Asked Questions
How much does the Zepto franchise cost to start operations?
The minimum Zepto franchise investment ranges between 30-40 lakh, and covers franchise fees, security deposit, equipment and working capital requirements.
What is the average duration of the Zepto franchise application process?
The entire franchise application and set up is normally between 45 days to 90 days, depending on the location approval, documentation of the franchise and the set up requirement.
What after sales service does Zepto offer to franchise partners?
Zepto provides ongoing support such as training programs, updates in technology, marketing, operational advice, and even technical support in franchise operations 24/7.
Is it possible to transform an existing grocery store to a Zepto franchise model?
Yes, the existing grocers can also collaborate with Zepto by registering as a seller or converting their franchise through fulfilment of their existing infrastructure and tapping into Zeptos technologies and customer base.
What are territory rights and exclusivity of Zepto franchises?
Zepto usually offers specified territorial rights of 3-5 kilometers of the radius of each franchise store, which assures that there is minimal direct rivalry between partners of a franchise in the same vicinity.