Have you ever asked yourself where your business calls originate? Is it the ad campaign that brings in leads, or are you just handing over your money? Every conversation a customer has with your team tells you something about their experience. Guess what? Now, you can follow that journey precisely with the best Call Tracking Software.

By using call tracking tools, you gain insight and understanding backed by real data in any type of business. They allow you to match phone calls with your marketing activities, see more sales leads turn into customers, and improve team results. In other words, they guide you through the correct outreach approach.

What Is Call Tracking Software?

Call Tracking Software allows companies to watch and examine all incoming phone calls. It gives every campaign, platform, or team member its own phone number. Once someone calls, the software automatically records things such as the source of the call, length, the caller’s location, and recordings of what was said. You can see which marketing effort led to the creation of that lead.

There’s more to be gained from using a fitness app than just logging things. Modern tools for tracking calls are now integrated with your customer relationship management, email, ads, and sales panel. That means you can tell both what is coming in and how each call is handled—if it ends up as a lead, as a sale, or enters the support process. You can see the same data in phone calls as you get from Google Analytics.

How To Pick The Best Software For Tracking Calls

1. Campaign Attribution Support: Select a tool that can connect the source of your calls to different marketing outlets (Google Ads, Facebook, SEO, etc.).
2. Call Recording and Analytics: It is important that the software helps you record calls, detect keywords, analyze emotions, and provide performance reports.
3. CRM and Marketing Integrations: Ensure the app can be easily connected to Salesforce, HubSpot, Zoho, or Google Ads.
4. Dynamic Number Insertion (DNI): Because of this feature, the phone numbers users are shown can adapt, thanks to their actions or responses to online ads.
5. Geo and Time-Based Tracking: If you can review calls based on their location or the time they occurred, you can make marketing and staffing plans more effective.
6. Mobile and Remote-Friendly: You can work from anywhere with a phone or Internet access. Use solutions that let you keep tabs on your calling logs from anywhere.
7. Scalability and Pricing: Choose software to fit your present goals, but check that it will adapt as your business grows.

Top 10 Call Tracking Software Solutions For 2025

1. CallRail

Many small businesses, marketing agencies, and marketers trust CallRail to learn more about their campaigns based on calls. Using unique call tracking numbers for ads, landing pages, and offline efforts allows users to see which are causing callers to pick up the phone. Thanks to advanced analytics, keyword data, and recorded calls, you can easily see what customers are doing and enhance your marketing.

Features include a helpful user experience, smooth integrations with top CRMs (like HubSpot and Salesforce), and conversation intelligence made possible by AI. Many marketers use CallRail because its reporting and multi-channel attribution help them understand their ROI more clearly. 

Key Features:

• Call tracking with dynamic number insertion
• Conversation intelligence with AI insights
• Multi-touch attribution
• Call transcription and keyword spotting
• Google Ads and Analytics integration
• Customizable reports and dashboards
• Form tracking and lead management

Pros:

• User-friendly interface
• Advanced conversation analytics
• Great integrations
• Excellent support

Cons:

• Higher pricing for advanced features
• Limited phone support
• Custom reporting can be complex
• Mobile app lacks some desktop features

Pricing:

• Essentials: $45/month (includes 5 local numbers & 250 minutes)
• Advanced: $90/month
• Enterprise: Custom plans available

Website: www.callrail.com

2. CallTrackingMetrics

With CallTrackingMetrics, you get both call tracking and powerful options for your contact center. It’s well-suited for teams and agencies interested in learning which campaigns generate the most important phone calls. Campaigns receive unique phone numbers, and Convince Converts tools are used to match calls with previous digital activities.

It helps with monitoring calls, offers IVR options, assigns phone calls to staff, records conversations, and checks for important trends in transactions. The software connects effortlessly with Google Ads, Salesforce, and Facebook. Thanks to detailed call tracking and automation from CallTrackingMetrics, firms can increase customer satisfaction and enhance results in their sales and support departments.

Key Features:

• Call and text tracking
• Smart routing
• Conversation analytics
• Keyword-level attribution
• CRM integrations
• Call scoring
• Real-time dashboards

Pros:

• Scalable for agencies and enterprises
• HIPAA-compliant options
• Detailed analytics
• Excellent automation tools

Cons:

• Learning curve for new users
• Premium features are locked in higher tiers
• UI could be more modern
• Call whisper setup is tricky

Pricing:

• Business: $39/month
• Marketing Pro: $99/month
• Enterprise: Custom pricing

Website: www.calltrackingmetrics.com

3. Invoca

Invoca is mainly created for businesses working at a high level, providing advanced call tracking and analytics tools. Phone calls are traced to the exact digital actions that made them possible with the platform. Because Invoca’s AI listens to calls in real-time, businesses with high call volumes can detect what customers want, their attitude, and the outcome of each call.

Also, there are solid connections with Adobe Experience Cloud, Salesforce Marketing Cloud, and Google Analytics. Invoca provides significant benefits for businesses in healthcare, the automotive field, and finance. 

Key Features:

• AI-powered conversation analytics
• Campaign attribution and lead scoring
• Google Ads & Meta integrations
• Real-time insights
• CRM integrations
• Keyword spotting
• Compliance management

Pros:

• Enterprise-ready
• Great for large campaigns
• AI-enhanced reports
• Custom integration support

Cons:

• Expensive for small businesses
• Requires onboarding
• Steeper learning curve
• No free trial

Pricing:

• Custom enterprise pricing

Website: www.invoca.com

4. CallFire

As one of the top call tracking software, CallFire is not limited to tracking calls, it gives businesses of all sizes advanced voice and text campaign benefits. Though it offers regular call tracking, you can also set up IVR systems, text thousands of people, and carry out phone surveys.

Because the dashboard is straightforward and setup is quick, CallFire is ideal for teams with few tech staff. In addition, the software creates detailed reports, saves all incoming calls, and lets you easily manage your numbers, giving you insights on how well your campaign runs. 

Key Features:

• Basic call tracking
• Campaign-level insights
• Voice broadcast
• IVR and surveys
• Call transfer and routing
• SMS marketing tools
• Lead tracking

Pros:

• Budget-friendly
• Quick setup
• Simple dashboard
• SMS + voice combo

Cons:

• Limited analytics
• Not suited for large enterprises
• Fewer integrations
• Outdated UI

Pricing:

• Pay-as-you-go: Starts at $0.05/min
• Monthly bundles: From $99/month

Website: www.callfire.com

5. WhatConverts

With WhatConverts, you can monitor phone calls, electronic form results, online purchases, and see your chat interactions, all from within the platform. Marketing agencies that oversee a variety of clients or campaigns find it most useful. It is simple to see which one of your keywords, ads, or sources brought in the conversion.

Dynamic number insertion, up-to-date reporting, and customizable tools for evaluating leads help users stay on top of their lead management using WhatConverts. You can also use it with popular marketing tools, Google Ads, Bing, and HubSpot. 

Key Features:

• Multi-channel attribution
• Call and form tracking
• Keyword-level data
• CRM syncing
• Custom reports
• Lead management
• Chat tracking

Pros:

• All-in-one tracking
• Excellent for agencies
• Keyword attribution
• Transparent pricing

Cons:

• No mobile app
• The interface may feel clunky
• Steep learning curve
• Limited call automation

Pricing:

• Plus: $50/month
• Pro: $100/month
• Premium: $200/month

Website: www.whatconverts.com

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6. Convirza

Convirza lets businesses take smarter marketing actions by providing intelligent phone call analytics. The system also records calls to analyze and understand in the moment what may be lost and what customers are looking for. 

What makes Convirza unique is its concentration on understanding every conversation. Using call scoring, tagging calls, and report generation, you can see how well agents do and if the campaign has met its objectives. Because it works with CRM, analytics, and ad systems, it becomes highly valuable for firms interested in improving every single business chat or call.

Key Features:

• Keyword-level tracking
• Call recording and transcription
• Call scoring and lead scoring
• Campaign tracking
• CRM integrations
• Custom call routing
• Real-time alerts

Pros:

• Comprehensive analysis
• Intelligent scoring
• Easy setup
• Quality support

Cons:

• UI needs an upgrade
• Steep pricing
• Limited reports in lower tiers
• Learning curve for custom settings

Pricing:

• Basic: $59/month
• Premium: $149/month
• Enterprise: Custom pricing

Website: www.convirza.com

7. DialogTech

DialogTech tools are made for marketers focused on the use of data. The platform records information on inbound calls, indicating the caller’s source, the route they followed before calling, and the call result. It lets businesses monitor how conversions over the phone happen through search, social, and display ads.

It is easy to use with things like CRMs and ad platforms, providing marketers with extra tools to change strategies and see the best return possible from voice interactions. DialogTech provides enterprises with vital insights into what customers talk about during their calls.

Key Features:

• AI call analytics
• Dynamic number insertion
• Call routing
• Voice analytics
• Lead qualification
• Google Ads integration
• Mobile call tracking

Pros:

• Enterprise-level features
• Strong integrations
• Scalable
• Marketing-focused

Cons:

• Costly for smaller teams
• Complex for beginners
• Requires onboarding
• Slower support response

Pricing:

• Enterprise pricing on request

Website: www.dialogtech.com

8. Ringba

Many pay-per-call marketers, agencies, and big lead generation firms depend on Ringba, a strong call tracking and analytics tool. It allows people to keep an eye on calls, see who’s calling, and guide calls to the best team member or group so they are answered promptly.

An impressive part of Ringba’s system is that it allows users to take full charge of managing their call campaigns, routes, and partner companies. It provides a way for buyers and sellers to call and manage publishers in real time. 

Key Features:

• Real-time call analytics
• IVR builder
• Campaign tracking
• Affiliate management tools
• Publisher/advertiser dashboards
• Call routing
• Dynamic number insertion

Pros:

• Ideal for pay-per-call
• Full control over routing
• No setup fees
• Powerful analytics

Cons:

• Technical setup required
• Not beginner-friendly
• No mobile app
• Learning curve

Pricing:

• Custom pricing based on usage

Website: www.ringba.com

9. CallSource

Many people in the automotive, healthcare, and home services industries rely on CallSource as their call tracking and performance management platform. It helps track calls as they are made, divide leads into groups, and give detailed information about how the campaign is working. 

It is most powerful because it improves results. For firms where phone conversations help generate income, the use of CallSource tools related to coaching calls, call reviewing, and training workers is extremely valuable. The information it shares with CRMs and marketing platforms supports both marketing attribution and developing the workforce. 

Key Features:

• Call recording and scoring
• Real-time tracking
• Sales performance insights
• Lead attribution
• Call coaching tools
• Dealer-specific tools
• Agent benchmarking

Pros:

• Great for specific industries
• Training-focused tools
• In-depth call coaching
• Personalized support

Cons:

• Industry-specific tools may not suit all
• Pricing is unclear
• UI needs improvement
• Limited integrations

Pricing:

• Custom pricing based on vertical

Website: www.callsource.com

10. Marchex

Marchex is a leading call tracking software for tracking calls, using immediate analysis of calls to boost how customers are served and how effective advertising is. You get exact call attribution, sentiments from calls shared, and AI-driven sales results.

Marchex has designed its platform for intensely busy organizations and performs best in the automotive, healthcare, and financial industries. When combined with CRMs, ad tools, and marketing automation, it shows every step of the customer process. With Marchex, you can find out what makes your agents successful on the phone and where your ad money is going and where not.

Key Features:

• AI conversation intelligence
• Keyword detection
• Call outcome tracking
• Call routing
• Enterprise integrations
• Call monitoring dashboards
• Custom reporting

Pros:

• Enterprise-grade
• Intelligent conversation analysis
• Cross-platform attribution
• Actionable insights

Cons:

• High pricing tier
• Complex setup
• Overkill for small teams
• Requires training

Pricing:

• Available upon request

Website: www.marchex.com

A Comparison Table Of The Best 10 Call Monitoring Programs

Software	Unique Feature	Best For	CRM Integration	Pricing Starts At	Free Trial
CallRail	Multi-touch attribution for full customer journey tracking	Small to mid-sized businesses	Yes (HubSpot, Salesforce)	$45/month	Yes (14 days)
Convirza	AI-based conversation scoring and call transcription	Marketing agencies and enterprises	Yes	Custom pricing	Yes
CallTrackingMetrics	Keyword spotting within call conversations for intent detection	Performance marketers	Yes	$39/month	Yes (14 days)
Invoca	AI-powered call analytics tailored for enterprise marketing	Enterprise-level advertisers	Yes	Custom pricing	Yes
CallSource	Real-time call coaching and staff performance improvement tools	Automotive, healthcare, home services	Yes	Custom pricing	Yes
Phonexa	End-to-end lead management with integrated email & SMS campaigns	Lead generation and affiliate networks	Yes	Custom pricing	Yes
Marchex	Speech analytics for voice-to-text insight in high call-volume environments	Enterprises with large sales teams	Yes	Custom pricing	Yes
Ringba	Real-time call marketplace for buying/selling leads via calls	Pay-per-call marketers and networks	Yes	Pay-as-you-go model	Yes
WhatConverts	Full lead tracking (form, chat, call) from a single dashboard	Multi-channel lead attribution	Yes	$40/month	Yes (14 days)
Salesforce Service Cloud Voice	Native integration with Salesforce CRM for real-time agent assistance	Large sales/support teams	Native	Custom pricing	Yes

How Does Call Tracking Software Work?

• Assigns Unique Numbers: Gives Each Campaign Its Phone Number: No matter if it’s on Google, Facebook, through email, or your website, every campaign gets its phone number.
• Tracks the Call: When a call is received, the software keeps a record of the name of the website the client found us on.
• Records and Analyzes Conversations: Using some tools, you can review your calls and conversations. 
• Integrates with CRM: You can use call tracking software while your CRM or marketing automation tools do their job. 
• Supports Call Routing: Smart routing and IVR set up allow calls to go to the right staff or agents seamlessly. 
• Provides Analytics Dashboards: Call tracking system gives you detailed analytics displays on the backend. 
• Enables Lead Scoring and Follow-up Reminders: Automatically adds points to leads based on how a call goes, the length, and words mentioned, adding useful reminders when needed.

Benefits Of Using Call Tracking Software

• Pinpoints the Most Effective Marketing Channels: Determine which ad or campaign is responsible for calls so you can put your money where it brings results and reduce spending on what’s not working.
• Boosts Sales Team Accountability: Because all calls are saved, tracked, and logged, team performance can be checked, and no opportunities to follow up with leads can be missed.
• Enhances Customer Experience via Conversation Insights: Examining actual conversations and the tone used helps you enhance your scripts and train your staff to respond well to customers.
• Improves ROI by Eliminating Poor-Performing Campaigns: Low call conversion rates in some channels help you save money by putting more into destinations that are more effective.
• Helps Create More Targeted Ads: By studying call information, you can create ad content that personally targets your audience and encourages more conversions.
• Offers Real-Time Feedback on Campaign Performance: Having access to your campaign data and alerts on a dashboard lets you adapt your efforts right then and there.
• Reduces Missed Opportunities with Smarter Call Handling: Good advanced routing means calls are directed correctly and right away, lowering dropped calls and making each inquiry a sales opportunity.

Conclusion

Call tracking software is suitable for more than marketing; it also boosts growth. Because customers engage with a business through many channels, figuring out why they decide to call you is extremely valuable for businesses. Thanks to these tools, teams have access to information, can be monitored, and learn from real-time insights.

No matter if you are a small local enterprise or a national company, the right call tracking system can greatly improve your marketing performance and how you treat customers. If you haven’t started tracking your calls, you could be missing both useful information and profits.

FAQs

1. In which sectors does call tracking software provide the most advantages?

Any business relying on phone leads includes real estate, healthcare, automotive, home services, and agencies.

2. Can Google Ads be integrated with call tracking software?

Most advanced systems like CallRail and Invoca include complete integration with Google Ads and Analytics.

3. Is it legal to record calls using these tools?

The answer is yes, depending on where you are and what their local regulations are. Make sure to inform callers before you start recording.

4. How is dynamic number insertion useful?

You can display different counts to users depending on where they came from, which makes tracking accurate.

5. Can I use call tracking with a toll-free number?

Absolutely. Most systems let you use toll-free and local phone numbers for your convenience.