Mother Dairy Safal Franchise 2025: Cost and Benefits Guide

The Indian food processing industry holds huge potential and is a sunrise sector. It helps bridge the gap between farm and consumer, cuts down on waste after farming, increases the value of products and provides jobs to people. Growth within the sector looks very positive. According to reports, the Indian food processing market size is expected to surpass USD 700 billion by the year 2030, up from USD 307 billion in 2023.This impressive growth has also fueled the rise of the food franchise in India, as more people are choosing to buy food that is ready to eat, hygienic, and packaged for sanitary reasons.

With this strong franchise system in place, entrepreneurs can build their business using the well-established brand power and knowledge of the businesses they join. With the Mother Dairy Safal franchise, one can join a reliable group that meets the daily needs of millions with a wide choice of products.

Growth Potential of the Processed Food Market

The increased popularity of processed food in India is caused by several mixed economic and social influences. With urban growth, more people are leading busy lives, so handy meals are in greater demand. Because both working and nuclear families have less time to cook and shop, they often buy store-bought and packaged goods.

Growing Awareness:

Many consumers are paying more attention to hygiene and food safety. Mother Dairy and other organized brands with high-quality standards are considered better by buyers, so they have a major advantage over competitors. Better cold chain infrastructure in India helps move and store processed foods, so their availability increases in smaller cities.

Government Initiatives Fueling Sector Growth:

The government’s attention on helping the food processing industry, as mentioned earlier, is an important boost to the sector. Such initiatives provide for better infrastructure as well as help add value to agricultural produce at Safal shops. Reducing waste after farm work makes more fruits and vegetables available to safal customers and rewards the franchise model. Further, the government is taking active efforts to support this field.

One example is the PMKSY, with a budget of ₹4,600 crore which aims to provide better infrastructure and control the supply chain process from the farm to the retail store. The Production Linked Incentive Scheme for Food Processing Industry (PLISFPI) has a budget of ₹10,900 crore and covers six years (2021-22 to 2026-27), intending to help expand production and sales of processed fruits and vegetables which Safal stores and customers greatly benefit from.

Changing Consumer Preferences:

Choosing diverse foods and switching eating habits boost the growth of the market. Approved products include processed foods like frozen vegetables, fruit juices and snacks that can be eaten immediately. Because of Safal, buyers can now choose products that fit their changing habits. By offering multiple sales channels and considering these factors, the processed food ecosystem demonstrates strong and continuous growth which is why a franchise business like Safal will remain profitable franchise in India

About Mother Dairy: Trusted Indian Brand in Dairy and Agri-Products

Mother Dairy Fruit & Vegetable Pvt. Ltd. is fully owned and operated by the National Dairy Development Board (NDDB), which is part of the Government of India. Launched in 1974 as part of Operation Flood, Mother Dairy contributed to India turning from a milk-deficient country into the biggest milk producer on the planet. As years went by, Mother Dairy expanded into other sectors and started providing edible oils, fresh fruits and vegetables, frozen foods, pulses and various processed products under the Safal brand.

Mother Dairy Fruit & Vegetable Pvt. Ltd., headquartered at A-3, NDDB House, Sector-1, Noida, Uttar Pradesh – 201301, India, is a wholly owned subsidiary of NDDB. Known for its trusted dairy brand “Mother Dairy” and the fresh produce brand “Safal,” the company plays a vital role in delivering high-quality milk, dairy products, fruits, and vegetables across India.

People know the brand for its excellent quality, purity and low prices. Because milk booths and retail outlets are found almost everywhere, its products reach a great number of consumers in India, mainly in the NCR and larger cities. The model Mother Dairy uses—by sourcing from local farmers and cooperatives—makes for a steady and high-quality supply, while also helping many rural members of the community.

As part of Mother Dairy, Safal has an important part in shaping this ecosystem. The goal was to create more opportunities for fruit and vegetable producers and deliver fresh, sanitary and quality food to buyers at reasonable cost. Support from the government, provided through NDDB, adds another reason for people to trust the brand and its branches.

Why Choose a Mother Dairy Franchise Business?

A Mother Dairy franchise, specifically a Safal outlet, provides more benefits than starting an individual business from scratch. There are strong reasons to consider starting a Mother Dairy franchise:

Strong Brand Recognition and Trust:

Being a trusted household name in India, Mother Dairy does not need to try as hard to introduce its products or spend as much money on marketing, as a new company without name recognition would. The strong association with the brand benefits Safal a lot.

Established Supply Chain and Logistics:

The supply and logistics connections of Mother Dairy are highly developed and reliable which benefits Safal’s fruit and vegetable stores. Thanks to prompt and reliable deliveries from the franchisor, franchisees avoid spoilage and can always give their customers the freshest products.

Diverse Product Portfolio:

You can find more than just milk at a Mother Dairy franchise, particularly at a Safal store. Fresh fruits, vegetables, frozen foods, pulses and other daily items can be found at Safal outlets. The different products help the company reach more customers and have a chance to boost sales and revenue from each customer.

Operational Expertise and Support:

Mother Dairy supports its franchisees with all the resources and help they require because of its large-scale experience. This includes choosing the best site, organizing the store, handling first stocks and supporting regular operations. The assistance of a support system is very helpful for entrepreneurs who have little experience running a retail store.

Different Mother Dairy Franchise Model

There are several Mother Dairy franchise options, based on a person’s investment range and what the market requires.

Mother Dairy Milk Booths: The shops offer mainly milk and a few basic dairy products like curd, paneer and butter from Mother Dairy. Milk booths are frequently placed in neighborhoods near where milk is used daily and it takes less investment than a large dairy outlet.
Mother Dairy Retail Outlets/Parlours: Here, you can buy a wide assortment of Mother Dairy items, including milk, ice cream, frozen desserts, lassi, buttermilk, sweetened yogurt, ghee and sometimes other similar products. Being able to sell more products and possibly having a more advanced setup means these outlets use more space and cost more money to build.
Mother Dairy Safal Outlets: They are stores that sell only fresh produce such as fruits and vegetables. Still, over these years, the product choice at Safal has stretched to include frozen vegetables, pulses, different honeys, tomato puree and even Mother Dairy dairy products and Dhara edible oils. Both the size and the amount needed to invest in Safal outlets can change, but they commonly include adequate space for showing fruits and vegetables and have both chilled and frozen storage areas. Safal outlets are commonly placed in places people shop or live, so buyers can reach them easily.

Mother Dairy Safal Franchise Cost in India: Detailed Overview

Costs for a Mother Dairy Safal franchise in India may change based on the city’s division (Tier 1, Tier 2, or Tier 3), the chosen building, and what kinds of changes need to be done.

1. Initial Investment:

You will need the initial investment to cover the cost of getting the franchise and opening your business. This usually refers to:

Franchise Fee: Reports suggest that Safal franchises could involve fee payments from ₹50,000 to ₹1,00,000, while other media say that some models are not subject to traditional franchise or royalty fees. Before you apply, make sure to check the current fee structure with Mother Dairy.
Security deposit: A security deposit, given as money in advance, must often be paid and will be returned if there is no damage. Possible prices are between ₹1,00,000 and ₹2,00,000 or more, contingent on brand and area. The benefits provide protection against any dangers or damages.
Working Capital: You need this to fund costs and keep needed items after starting a business, before making profits. It would need around ₹50,000 to ₹1,00,000 just to purchase the initial stock needed and pay the first few months’ salaries for staff and expenses.

Depending on the chosen components, starting costs (excluding the costs for setting up the outlet) could be between ₹1,00,000 and ₹2,00,000.

2. Outlet Setup Costs:

The costs here relate to prepping the place for operations. They can consist of several important things:

Rental Expenses: Since the franchisee does not own the building, both the security deposit and advance rent for the commercial space are due upfront. The rent you pay depends on things like the place, its square footage, and its reputation.
Signage and Branding: The branding and signage signs must be set up inside and outside to reflect how Mother Dairy wants its shops presented. The main sign board, items inside the store, and labels on the products are included. It may cost between ₹20,000 and ₹50,000.

Equipment: In order to store and sell fresh and frozen produce, Safal outlets must use specific equipment. This includes:

Fruit and vegetable vendors use electronic weighing scales to measure the right amount.
Frozen vegetables, ice cream (if you have them), and some dairy items need to be stored at low temperatures, so freezers and visi coolers are essential.
These units help keep fruits and vegetables on display in a cool environment.
Billing System/POS Machine: A device or software used for billing and managing inventory.
Storage Crates and Baskets are useful for both handling and showing fruits and vegetables.
Basic home supplies like dishes, and cleaning supplies

It’s common for furniture, fixtures, and equipment to cost anywhere between ₹50,000 and ₹80,000 depending on the features and quantity you need.

3. Ongoing Operational Expenses:

These expenses repeat daily, weekly, or monthly to run the franchise.

Rental fee: The price paid every month for the commercial space.
Utilities: Expenses often include high electricity bills for fridges and related appliances, bills for water use, and charges for the internet.
Staffing Costs: Requirements to employ and pay people for their jobs. Typically, it requires a minimum of one to two staff members.
Inventory Replenishment: Mother Dairy provides Safal outlets with a constant supply of fruits, vegetables, frozen products, and other essentials, which is the key ongoing cost. Sales velocity determines how often and how much is bought.
Maintenance and Repairs: The price of keeping the outlet in good condition and fixing any broken equipment is included.
Licenses and Permits: Payments for renewals of important business licenses and permits (for example, FSSAI and Shop and Establishment Act).
Marketing and Local Promotion: Franchisees play a key role in encouraging sales by conducting local marketing.
Additional Expenses: Little purchases for cleaning supplies or stationery, for example.

4. Additional Considerations:

Location: Based on the outlet’s location, both the setup expenses (such as rent) and sales potential can be influenced. Boutiques in fancy neighborhoods are likely to sell quicker but tend to be pricier too.
Size of outlet: When the outlet is bigger, it will take more effort and spending to set up, fill the shelves, and help customers.
Contingency Fund: Having a contingency fund available is a smart idea, just in case you encounter unexpected costs. You should set aside at least 3-6 months of operating expenses.

All in all, the approximate investment needed for a Mother Dairy Safal franchise is between ₹ 2 lakh and ₹ 4 lakh or higher for shops in better locations. Anyone interested in becoming a Mother Dairy franchise should request a clear breakdown of costs during the application.

Factors Influencing Cost

According to the detailed cost analysis, several important factors can increase or decrease the investment and operating costs for a Mother Dairy Safal franchise.

Location: This aspect is undoubtedly the most important factor to consider. Outlets established in central urban areas will often have a much higher rental cost and a higher property value than those in less traveled areas.
Size of the Outlet: You need to invest more money in setting up, arranging, and outfitting a larger retail space.
Condition of the Premises: When major renovations or civil projects are needed, the cost of setting up the location will be higher.
Equipment Quality and Quantity: The number and types of weighing scales, freezers, visi coolers, and display units you need will depend on how big your outlet is and how many sales you expect.
Product Mix: Since Safal mainly sells fruits and vegetables, stocking more Mother Dairy/Dhara dairy products may raise costs and need for equipment.
Local Regulations and Permit Costs: Licenses and permits for a business are often more expensive in some cities or states than in others.
Negotiation with Suppliers/Contractors: The costs for the franchisee can change based on how well they negotiate with suppliers and contractors over interior services, equipment, and other local expenses.
Working Capital Management: Managing working capital, meaning inventory and credit, effectively can help determine the actual money a business must spend in daily operations.

Profit Margin & Earning Potential

The success of a Mother Dairy Safal franchise is influenced by how much is sold, which products are sold, how operations run, and how costs are managed. Mother Dairy does not reveal the specific gross profit margin for its franchises; however, experts believe that Safal outlets earn about 10% to 15% on every sale.

The profit is found by deducting the purchase cost from Mother Dairy from the selling price of the products. The franchisee needs this profit to cover rent, utilities, workers’ wages, maintenance, and all other operational expenses. What’s left over after expenses are taken out is the net profit.

How much you earn is directly related to the number of sales you make. Generally, when sales increase, profits will rise provided that the company manages costs properly. Sales volume can be affected by many factors:

Location: If an outlet is in a visible spot with lots of people, it will probably get more customers.
High Quality: Each product found on Safal’s shelves is known for its exceptional quality.
Customer Service: If your customer service is great, customers are more likely to return and tell others about you.
Local Competition: Close proximity to similar shops can influence how well your store sells its products.
Pricing Strategy: The strategy used by some retailers is to set firm retail fees, which might drive customers to purchase based on the shop’s competitiveness.
Seasonal Demand: Some types of fruits and vegetables are purchased more at certain times of year, which can change sales.

According to various reports, a well-run Mother Dairy Safal franchise can turn a profitable ROI within 1.5 to 2 years. Monthly earnings can be unpredictable, yet if sales are high, a franchise owner can have a sustainable income after paying all costs. It helps to obtain a number of estimates and to do an in-depth assessment that matches the specific location and its current market conditions.

Mother Dairy Safal Franchise Application Process

There are a number of steps in the process to apply for a Mother Dairy Safal franchise. Though there are changes in some steps, the main course of action remains the same.

Expressing Interest: Start by expressing your wish to start a Safal franchise. People can usually file for a franchise by completing an online form on the Mother Dairy website or by approaching the franchise department directly. If you are a former soldier and interested in the program, it is possible to apply directly with the Army Welfare Placement Organisation (AWPO).
Initial Screening and Evaluation: Upon receiving the application, Mother Dairy’s franchise team will evaluate it. They will do a review of the applicant, checking their finances, work history (if any), and the place they want to base their outlet.
Meeting and Discussion: Those who are shortlisted are usually invited by the Mother Dairy franchise team for a discussion. This meeting is intended to help both parties learn about each other. If you join hands with Safal through a Mother Dairy franchise, you will get all the details about the investment, support, agreement terms, and more. If the applicant wants, they can ask questions to clarify anything.
Site Selection and Approval: The site where the Safal outlet will be established is very important to consider. The team at Mother Dairy will assess if the spot is appropriate based on crowd, its visibility, how easy it is to get to, and its relationship with clients and rivals. Mother Dairy must give approval for the site.

Financial Verification and Agreement: Verifying that the applicant has the funds to make the investment is their crucial task. If the verification is successful, the franchise agreement is prepared. The franchise agreement document is legally binding, explaining the period of the deal, the fees, requirements for both partners, and performance obligations.
Deposit Submission and Agreement Signing: The franchisee pays the initial investment, with the security deposit and working capital, strictly following the agreement. From here, both the franchisee and Mother Dairy put their signatures on the franchise agreement.
Training Program: Before opening, the staff and the franchisee are required to go through a training program given by Mother Dairy. In this training, you will learn about products, storage techniques, dealing with inventory, handling billing and customer needs, and keeping up hygiene standards.
Outlet Setup and Inventory: Mother Dairy gives support for the interior renovations, brings in furniture, fixes the fixtures, and equips the outlet with required tools. Before the store opens, Mother Dairy brings fresh fruit, vegetables, and other products.
Launch and Operations: After setting up and stocking the store, Mother Dairy Safal is ready to begin operating. Mother Dairy trains the franchisee, who then operates the store and ensures daily tasks, sales, and staff operations, counting on Mother Dairy’s support.

Support and Training from Mother Dairy

It is well-known that Mother Dairy prepares and trains their franchisees to ensure their shops run smoothly and effectively. The support system offered by a well-established franchise network is a great benefit to joiners. This support and training usually cover:

Site Selection Assistance: Mother Dairy offers franchisees guidance and aid in choosing the right locality for their Safal outlet.
Outlet Design and Layout Guidance: To ensure each Safal outlet is designed effectively and matches brand guidelines, Mother Dairy gives instructions on layout and design of the space.
Initial Inventory Supply: The initial stock of fruits, veggies, frozen foods, and similar supplies was given to the business by Mother Dairy.
Training Programs: Franchisees and their teams are comprehensively trained, based on the guidelines from the application process.
Supply Chain and Logistics: It is Mother Dairy’s job to manage and send fresh food and goods to every franchise outlet.
Marketing and Promotional Support: Mother Dairy works hard to promote its brand, which helps the franchisees too. Such services may further give you promotional materials, banners, and posters for your store.
Operational Guidance and Support: Members of the Mother Dairy staff are available for support and can frequently visit outlets to guide in business operations.
Troubleshooting and Issue Resolution: Mother Dairy usually assists franchisees with problems or questions they may have.

Contact Details

If you want to talk about Safal with Mother Dairy for franchising, you should reach out through their authorized ways. Although details may not be the same for all franchises, aspiring franchisees can usually start with:

Visiting the Official Mother Dairy Website: Visit the website of Official Mother Dairy www.motherdairy.com.
Contacting Mother Dairy Customer Care: Calling the customer care line usually sends you to the right department for franchise matters. At present, Mother Dairy’s customer care number is available as 1800 180 1018 with support hours varying by franchise outlets.
Exploring Government/Ex-servicemen Channels: If you are a former serviceman, the Army Welfare Placement Organization or relevant official schemes might guide you to franchise eligibility at Mother Dairy.
Address: Mother Dairy Fruit & Vegetable Pvt Ltd, A-3, NDDB House, Sector-1, Noida, Uttar Pradesh-201 301 (India)

Benefits of a Mother Dairy Safal Franchise

Being a part of the Safal franchise brings many benefits, which is why many people are interested in starting one.

Using a Trusted Brand: Customers are quick to choose Mother Dairy Ghee because they already trust the Mother Dairy and Safal brands. People generally feel safer buying food from brands they recognize and respect.
Access to a Proven Business Model: The Safal franchise uses a business model that has been proven to be effective. By joining a franchise, franchisees can avoid most of the risks involved in starting their own business for the first time.
Established Supply Chain: Because Mother Dairy maintains a solid supply chain, fresh fruits and vegetables can always be delivered safely. It helps to maintain stock and supplies and keeps things fresh.
Shared Marketing: Since the brand takes care of advertising and promoting at a big scale for the whole business, franchisees do not need to spend as much on marketing locally.
Training and Support: Mother Dairy gives out thorough training and support to help franchisees start and manage the business well.
Contribution to the Local Community: A Safal outlet provides fresh produce and everyday essentials to meet the requirements of people in the community.
Potential for Growth and Expansion: Successful franchisees are likely to be given the chance to add more locations to their business.

Challenges and Considerations

Although there are great advantages to having a Safal franchise, it’s essential to also think about possible obstacles.

Managing Perishables: Looking after perishable goods, mostly in the form of fresh fruits and veggies, is central to any Safal outlet. Looking after inventory, storing it the right way, and reducing waste from spoilage are key. This may be a major challenge, but especially so for those who do not have experience working with perishables.
Location Dependency: The spot where a Safal outlet is placed is crucial to its success. When a place has little traffic, it can be difficult to achieve good sales. Choosing and renting a suitable space can be a tough task.
Competition: The sale of fruits and vegetables has a competitive market, where people struggle with other shops, large retailers, and online portals. To succeed, franchisees must stand out with good products, reliable services, and when it is possible, competitive pricing.
Operational Challenges: Operations involve dealing with employees, answering customer concerns, upholding health standards, and tracking both purchases and stock.
Adherence to Franchisor Guidelines: As a franchisee, you must follow Mother Dairy’s guide on operations, branding, and prices. Though this makes things uniform, it still lacks the freedom an independent business would have.
Getting the Money: While investments in this field are typically cheaper than in others, finding the capital to launch the business may be a problem for a few entrepreneurs.

Conclusion

Entering India’s rapidly expanding processed food and retail sector through the Mother Dairy Safal franchise gives you the advantage of working under a known and reliable brand. Strong economic growth is possible as consumers’ life changes and government policies improve. Being a Mother Dairy franchisee is made easier and more secure since the company has a good system in place for support and supplying products.

Even though starting up and running the business requires proper financial assessment and extra care, Safal Franchise promises steady earnings and good returns for owners. Partnering with a national leader permits you to serve the local community with valuable products and expertise.

FAQs

What is the estimated initial investment for a Mother Dairy Safal franchise?

Usually, a new business owner is required to pay from ₹2 lakh to ₹6 lakh initially, with costs increasing up to ₹10 lakh or even more.

Do franchisees of Safal by Mother Dairy have to pay a royalty to the company?

Some resources mention a franchise fee for potential business partners, but others say Mother Dairy does not charge any franchise fee or royalties for certain models of Safal. You should confirm what the fee is with Mother Dairy to ensure accuracy.

What support does Mother Dairy give to franchise owners under Safal?

The organization aids its clients with selecting their site, setting up their premises, supplying the initial products, conducting training, handling the supply chain, and marketing assistance.

Which products are mainly sold at Mother Dairy Safal stores?

They are known for offering the freshest fruits and vegetables, plus frozen vegetables and pulses, as well as honey, tomato puree, Dhara oils, and products from Mother Dairy.